Even though we still have a few more days before the second Fashion’s Night Out extravaganza turns the city streets of New York into a full-out block party, the forces behind the event have already taken to the city streets to show off their excitement for the night.
While last year saw both designers and models boasting the brand new initiative, this year a selection of 14 models were picked to travel through the many New York City boroughs in Fashion’s Night Out t-shirts.
Karlie Kloss, Caroline Trentini, Doutzen Kroes, Liya Kebede, Karolina Kurkova, Lara Stone, Miranda Kerr, Abbey Lee Kershaw, Joan Smalls, Chanel Iman, Stella Tennant, Lily Donaldson, Sasha Pivovarova, and Jourdan Dunn dressed in their finest party frocks, accessorized with FNO t-shirts and traipsed through the city to promote the evening of shopping. The end result is a selection of televisions spots which will air from September 3-10 on television, online, taxi cab ads, and the Toshiba screen in Times Square!
Appropriately accented with a soundtrack featuring David Bowie’s Fashion, the promo is only enhancing the world’s enthusiasm for the big night!
Fashion’s Night Out 2010 PSA from Fashion’s Night Out on Vimeo.