Felicity Brown, Heikki Salonen and Simone Rocha were the designers for this year’s Fashion East at London Fashion Week. For the unaware, Fashion East celebrated it’s 10th year of promoting up-and-coming designers to help them launch their labels (and with Marios Schwab, Jonathan Saunders, Richard Nicoll and Holly Fulton all ex-Fashion East designers, you know it’s no joke). Look to Felicity for hand-dyed silk dresses that resemble petals. Look to Heikki for androgyny and Birkenstocks. Look to Simone for a white-out with cut-outs. Look to them all for the next big thing.