Proenza Schouler Act Da Fool

Proenza Schouler Act da FoolRecently renowned directors Kenneth Anger, Zoe Cassavetes, and even Martin Scorcese have all made ‘fashion films‘ for Missoni, Louis Vuitton, and Chanel respectively – now Proenza Schouler wants a turn.

Jack McCollough and Lazaro Hernandez enlisted indie provocateur Harmony Korine to make a short film for their Fall 2010 collection, simply titled “Act Da Fool“. Shot in Korine’s hometown of Nashville, it’s got a provocative, streetwise 90’s music video quality; in a Q&A on Proenza’s site, Korine said that the girls plucked for the film represented “the greatest living delinquents.” Styled by Mel Ottenberg, these girls certainly have an edge: Act Da Fool features them spray-painting graffiti, drinking a substantial amount of 40s and hitting old tires with sticks as a dreamy, echoey narration intones:

“I believe that the earth is a big ball of shit–that’s why dinosaurs died out. And everyone gonna die sooner or later. That’s why I love cigarettes so much.”

“My friends and I are gangs of fool…we can act like wild animals, we can do some messed up shit.”