Throwback Thursday – Kiss Protection

look magazine antiseptic kiss
In 1937, Look Magazine debuted this…antisepticHollywood spectacular. Being a fashion or Michael Jackson-interpreting¬†impossibility¬† we can – almost eighty years later – be thankful that the magazine went on to explain their cover further.

The caption reads: To fool the flu, during a recent epidemic, movie kisses were rehearsed behind antiseptic masks. Since each kiss must be rehearsed about 20 times before the cameras turn, it was said that four out of five flu germs would be prevented from spreading. Stanley Morton and Betty Furness are shown here.

look magazine antiseptic kiss