In 1937, Look Magazine debuted this…antiseptic…Hollywood spectacular. Being a fashion or Michael Jackson-interpreting impossibility we can – almost eighty years later – be thankful that the magazine went on to explain their cover further.
The caption reads: To fool the flu, during a recent epidemic, movie kisses were rehearsed behind antiseptic masks. Since each kiss must be rehearsed about 20 times before the cameras turn, it was said that four out of five flu germs would be prevented from spreading. Stanley Morton and Betty Furness are shown here.