Will there ever be another Union Jack dress?

union jack dress
I spent a solid 10 years of my adolescence as a platform-consumed Ginger Spice wannabe.

(Sorry not sorry for the pun.)

To mark the twentieth anniversary of Spiceworld (which coincides with the double decade anniversary of Geri’s emblematic Union Jack dress) eBay.co.uk has taken a look at our favourite Spice Girl fashion moments of all time. With nearly 10,000 live listings for ‘Spice Girls’ on site, the supergroup’s sartorial legacy shows no sign of saying Goodbye (my friiiieeeend…I’ll stop, I swear).

Much like the digital rendering of the word itself, the iconic and beloved response to our Spice heroines’ former style selections seem impossible to replicate in an age where almost everything a celebrity wears will be broadcast instantly and persistently on social media.

Replicas of Sporty’s trademark tracksuit? eBay.co.uk get 40,000 searches for it a month. Posh’s LBD? Two sold per hour. Baby’s platforms? 20,000 sold. Ginger’s union jack dress? 19 sold each day.

I mean, that dress. Those starless stripes. A tea towel sewn onto a Gucci dress was once able to dominate front pages and hearts alike.

The 1997 Brit Awards show-stealer epitomised ‘iconic’. It became an emblem of an entire decade. – the rise of New Labour, the international acknowledgement of Cool Britannia, and Girl Power (knicker-flashing and all).

As Mel B recalled, ‘That was the first time I realised how brilliant Geri was. She had a real sense of what would catch on in the press.’

It went on to become the most expensive piece of celebrity clothing ever sold at auction (beating both Marilyn Monroe’s white halterneck and Diana’s wedding dress). That Union Jack carried cultural influence in a way our societal overexposure could curb for years to come.

The trip down memory lane called for a little throwback eBay fashion mission of my own, as you can see.

Viva forever, Spice fam.

union jack dress ginger spice

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