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How Do You Get Invited To Fashion Week?

how to go to fashion week
For five years, every season of Fashion Week (London Fashion Week, in particular) has been followed with a rotation of intrigued conversation and e-mails from friends, bloggers, and industry hopefuls alike. The question on their minds? “How Do You Get Invited To Fashion Week?”.

Let me tell you, once and for all..

How Do You Get Invited To Fashion Week?

Both the first question and misconception, as no-one actually gets invited to Fashion Week. Invites may come from designers and their PR teams to the shows themselves, but Fashion Week – as an event – is simply the ‘blanket’ over the smaller events.

How Do You Get Invited To Fashion Shows?

When it comes to the shows themselves, every designer and PR team works with different ticketing tactics, but you are not going to get into a major fashion show without a ticket.

In its simplest form, the people who get invited to fashion shows fall under four categories: media, buyers, stylists, and celebrities. Contrary to the circus that surrounds it, Fashion Week is an industry event at its core, so if a person doesn’t provide value as an attendee (see: will write about the show, will support the brand financially, or be able to raise the brand’s profile in a substantial way), it is unlikely they will receive an invite.

As my blog and career has grown, I have gone from applying for tickets (most official Fashion Week websites compile a seasonal list of press contacts for each brand) to receiving Save The Dates before I even remember Fashion Week is approaching! As LG’s official London Fashion Week blogger, I also get exclusive backstage access to shows but that is just about as fortunate as access gets.

Blogger warning! Some designers are notorious for sending bloggers ‘Standing’ tickets (in case their Seated ticketees don’t all arrive), but ‘Standing’ – or ‘ST’ – tickets are rarely given entrance to shows. It is more of a ‘just-in-case’ move for PRs to ensure they fill a room (and I’ve seen far too many broken-spirited bloggers to not share this with you!)

Can anyone apply for Fashion Week shows?

Yes and no. It goes back to the point of providing value. While anyone with an e-mail address can certainly contact someone else with an e-mail address, your effort will be wasted if you’re unable to provide your value. PRs are absolutely inundated with requests and, personally, I’d feel like I was wasting a seat if I showed up to a show I knew I wouldn’t enjoy (and, therefore, wouldn’t write about). After all, the entire worldwide fashion industry is often coveting as few as 100 seats at every show.

Can you go to Fashion Week without being invited?

Absolutely! In my experience, Fashion Week’s street style roundups are often filled by gorgeous fashionistas that have simply come along for the atmosphere – and there is nothing wrong with that! In London and New York, Somerset House and Lincoln Centre have always been ‘sights to be seen’ and often stream the live shows to the public on large screens. If you’re a fashion student, budding fashion photographer, stylist, or want a few eye-catching hours out in London, Fashion Week can be a real thrill.

What do you wear to Fashion Week?

Whatever the hell you want. There is definitely a ‘thing’ surrounding outfit planning (not dissimilar to the first day of school, for most), but unless you’re 6ft tall and hoping to end up in the pages of someone’s street style slideshow, there is no abnormal importance put on what you’re wearing.

What is Fashion Week like?

Insane. Filled with an incredible number of well-dressed men and women living on VitaCoco and shots of espresso. Exhausting…

But I’ll always go back for more.

Day Three of London Fashion Week AW15

Temperley London AW15

Temperley London AW15

London Fashion Week always ends up morphing into a blur of covetable threads, perfect faces, bass-filled soundtracks and air kisses by the hundreds. A fantastic blur – don’t get me wrong – but a blur, nonetheless. Welcome to Day Three (on what is officially Day Five…blame everything in my aforementioned list!)

On Sunday, I was audience to Preen by Thornton Bregazzi‘s floaty patchwork and playful appliques, Sophia Webster‘s Coca Cola-coated carnival accessories, Temperley London‘s geometric opulence, Jonathan Saunders‘ more-is-more retro formality, and David Koma‘s stunning frilled simplicity.

As the saying goes, check it all out in LG’s video – below!

Jonathan Saunders AW15

Jonathan Saunders AW15

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Day One of London Fashion Week AW15

LFW Felder Felder AW15

Felder Felder AW15

Welcome to London Fashion Week Autumn/Winter 2015 (LFW AW15 to the Twitterazzi), my loves.

Day One was a sizzling sartorial whirlwind for me; shaggy Seventies outerwear from Shrimps, rich and silver-spiked glamour from Felder Felder, fighter jet-inspired origami demureness from Jean-Pierre Braganza, free-spirited monochromatic beading from sass & bide, and my always-adored fairytale favourite, Bora Aksu.

As well as delivering his signature romantics (this season, inspired by Oscar Wilde’s The Nightingale and The Rose), Aksu also employed TV presenter Laura Whitmore to act as the show’s key model. A welcome gesture to the more vertically-challenged among us, to say the least.

Check out the day’s highlights (from my collaboration with LG) in the video below!


LFW Shrimps AW15

Shrimps AW15

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The LelaLondon.com Photoshoot

lela london
As a so-called ‘media figure’, it was a cruel inevitability: in all likelihood, I would end up in a studio photoshoot one day.

Now, I’ve done a handful of ‘shoots’ in the past for magazine features and interviews, but have always taken solace in the fact that they were essentially recreating my own brand of street style photography. Natural light, no looking into a camera, and props/people around me to almost create an illusion of DSLRlessness.

When I worked as a stylist, studio shoots were always the most harsh and revealing, even for the most beautiful model. I swore I’d stay away as long as I could. Yet here I am pretending I’m some sort of Campbell-Delevigne.

How did it happen? The Powers That Be decided it was time to do some promo shots for myself and the blog. Shortly thereafter, Image 1st Studio pitched and the rest is history.

The Studio is located just around the corner from Farringdon station, is completely private, and – as a package – comes with the friendliest, nerve-curing studio staff you could hope for. A week or so before arriving, they sent me very clear tips, information, and genuinely made the whole experience comfortable from the get-go.

On shoot day, Doren (the MD) greeted my moral support and I at the door and took me straight through to be painted and preened by the lovely Emma.

As make-up artists go I am as picky as they come, but Emma understood exactly what I liked (less is more, with an exception for lips) and took me to personal perfection in no time at all.

Grabbing a drink on my way through to meet Luke (the photographer), we went through the outfits I’d put together, decided the shoot order and backgrounds we’d use for each look, hung everything up in said order (hello, OCD), and set straight off to set.

A whirlwind hour of blushing and prancing later, we wrapped up the shoot and I left with a disc of a billion-plus images ready to send to all my boyfriends.

Or use for professional purposes. Whatever.

Not bad, eh?

lela london
lela london
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