While there was a plethora of black looks on show for Day One of London Fashion Week, Day Two was a complete mixed bag. Faux furs, leathers, and a rainbow of colours (even multiple showings of baby pink).
I experienced the gilded gowns and tartans of Emilia Wickstead, the royal-toned gothic glamour of Julien Macdonald, the conveyor belt-transported Blade Runner funk from House of Holland, the hedonistic yet patriotic return of Gareth Pugh, and Sibling. The latter brand’s designers – Sid Bryan, Joe Bates, and Cozette McCreery – created an transportive 80s collection for “the girl who sneaks backstage to hangout with the band, who finds imaginative ways to dress to disguise her age. She’s a girl cool beyond her years.” Manic Cara Delevigne vibes.
As LG’s official London Fashion Week blogger, I can only suggest you watch the video – below – to see Dat Rwo in all its glory!
Emporio Armani has the right idea using Megan Fox as the ready-to-wear label’s spokesmodel. She emulates the brand’s demographic; the extremely glamorous girl-next-door. There really isn’t much I could suggest from an advertising perspective.
With that said, the reason they are this week’s Fashion Spot (“ads re-imagined“), is down to the lack of great advertising on the accessories side of things. When there is such potential in a product, investing in extraenous advertising is almost guaranteed to elevate a brand further.
Another Friday, another designer ad re-imagined for Fashion Spot! This week, the ad alteration goes to Hermès (p: air-mezz). Simply put? When accessories are your bread and butter, make sure they stand out. Nothing beats the class of their high fashion French luxury.
This has to be my favourite Fashion Spot yet. I adore Lolita Lempicka, and since I hadn’t done a fragrance edition of Fashion Spot yet, thought it would be a great start. In the words of the creators, it is:
Fresh, Sweet Oriental, Vanilla. Created in 1997, Lolita Lempicka is a refreshing, oriental, woody fragrance. A fragrance of contrasts; baroque and contemporary, curvaceous and strong, enclosed in an apple shaped bottle. With a liquorice accord comprising of aniseed, violet, vanilla and praline with a floral oriental harmony of ivy, iris, amarena, tonka bean, vetiver, and musk. Lolita Lempicka is elegant and voluptuous.
The kind of images that evokes for me is something extremely sensual yet unaware. A powerful, innocent sex appeal, hence the ad. Hope you enjoy, gorgeous guys and dolls!