Marketing Genius of Express Bags

Fashion retailer Express have a very, very bon marketing department. For the past few seasons they have been propelling the trend of public fashion shows – in New York, Miami and Las Vegas – and are now taking things a step further.

They are casting you as a model. This coming Saturday (the 23rd of July), Express are inviting anyone who can get to Times Square (NYC) between the hours of 9-6 to walk on their public runway. No height, weight, or any other requirements. Guinness Book of World Records representatives will be there as they attempt to break the world record for most people to walk a catwalk.

Currently, the record is held by Galeries Lafayette, who have had 521 people walk down their runway. I hope some Lela London readers can make it and break the record with them! Express will also be holding an actual runway show at 9pm that same evening to showcase (and simultaneously shoot the lookbook for) their holiday collection. Fun for all!

Fall 2011 Couture Givenchy


In reflection, the Fall 2011 Couture collections weren’t up to standard. While I adored Elie Saab – as always – the rest of the shows seemed to be missing the usual magic that couture fashion delivers.

A Top 10, however, will always show the best of the rest.
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Elie Saab Fall 2011 Couture
I’m in lust, again. For his Fall 2011 Couture show, Elie Saab may have left his popular Miss Havisham inspiration back in January’s showings, but everything was still exquisitely Elie. Icy blue-toned greys, aquamarines, mauves and golds were heavily embellished and intelligently crafted – a flawless collection that ended in a platinum white wedding dress for The Princess Pack. Give me beads, give me tulle, give me everything. No complaints. View Post

Armani Prive Fall Couture 2011
Thus far, I have been relatively unimpressed by the showings of Fall 2011’s Couture Fashion Week. Giorgio Armani‘s collection for Armani PrivĂ© – “Hommage au Japon” – however, is an exception.

As the title suggests, Giorgio was profoundly moved by March’s earthquake and tsunami in Japan, and thus dedicated the collection to the refinery, aesthetic and beauty of the troubled country. Vivid florals were paired with heavy velvets, obi belts, shapely silhouettes and directionally profound shapes. Though it came at the very end, the tangerine embroidered top and black sequin skirt was the collection’s perfection. Absolutely beautiful in every way.

Stefan Eckert
German haute couture fashion label Stefan Eckert enlisted the help of motion-graphics designer Tim Jockel to create one of the most incredible fashion shows I’ve ever seen.

According to Jockel’s Vimeo account:

The question was how to communicate the philosophy behind the new collection of German “Haute Couture” fashion designer Stefan Eckert in a better way. The answer was the world’s first complete 3D holographic fashion show. I teamed up with director Florian Sigl to create the visual concept for the show and how to express the collection within this special medium as best as possible. After shooting with a high speed camera I did all stages of post production, from 3D to motion graphics to compositing.
The result was one of the biggest holographic projections ever which creates a complete optical illusion and breaks the rules of time and space on stage.

Watch eleven minutes of unedited genius below: