The Apartment is a fashion week godsend. (Abisend, if we’re getting specific.) Created by Abi Marvel, The Apartment is a full-fledged apartment that houses many of the UK’s best bloggers over London Fashion Week, bringing bloggers and brands together in the best of ways.
Now in its second season, The Apartment kicked off Autumn/Winter 2013 with a dinner sponsored by Windows UK who very kindly gave us Windows Surface tablets and HTC Windows Phones (you have to check out the technology here! USB ports on a tablet = perfection) to use over Fashion Week. After one too many lemon drops and a 3-course meal from super-talented celebrity chef Joe Gray (of Slovely), we were effectively ready to hit LFW.
But the fun doesn’t stop there. Over five days The Apartment plays host to a plethora of activities, including daily style sessions from big-guns like The Outnet and Atelier to Go. With closets and rooms packed with samples from Russell & Bromley, Superdry, Nelly, Forever 21, Dune, Free People, Next and more, The Apartment bloggers can loan anything they would like over Fashion Week.
Because the ‘full look’ is of the utmost importance, Rimmel London make-up artists and John Frieda hairstylists were on hand each day to primp and preen us to perfection. Mr. Giles Robinson even convinced me to chop my mane off.
With frequent use of The Apartment’s Lavazza machine and giggles-a-plenty with the rest of The Apartment bloggers, I have to say this was one of my best Fashion Weeks to date.
(Be sure to check out the wonderful mini-series at the end of this post!)
My procrastination/Fashion Week dressing fatigue didn’t prove to be an issue on Day Three of AW13 thanks to a wonderful early morning delivery from America. That wonderful Prabal Gurung x Target dress you see above? An unexpected birthday gift from my best friend Elle. The best things come in printed packages.
What I Wore:
Dress, Prabal Gurung for Target (similar here). Boots, Boohoo. Black sun hat, vintage (similar here).
There was actually a slice of time to get in front of my camera on Day Two. Woo! Prepare for a white out.
What I Wore:
Clutch, Kzeniya (similar here). Dress, Forever 21 (not online). Jacket, Boohoo. Shoes, Christian Louboutin (similar here).
London Fashion Week Day One was, in true balls-to-the-wall spirit, the busiest day of the week for me. With virtually enough time to get dressed before hitting Somerset House, I ended up snapping my ‘Outfit of The Day’ after rolling home in the darkness. This top by Malene Oddershede Bach has to be one of the best things I have ever worn; functional, super luxe, and printed to perfection.
What I Wore:
Top, Malene Oddershede Bach (see stockists). Black skinny jeans, Firetrap. Necklace, Stella & Dot (similar here). Boots, Boohoo.
We have finally made it to my final show of London Fashion Week Spring/Summer 2013! Let’s say farewell with a bang, shall we?
Jena.Theo rocked out with their collection – ‘Hell’s Angel’ – on the final day of fash madness to tell the story of a woman and her relationship to the environment. In particular, the duo wished to allude to Arthopoda (a large phylum of invertebrae animals that include insects, spiders, and crustacean). Thankfully, they left the multi-legged creatures and claws at home and replaced them with an earthy and alluring collection of wearable prints; favourites including light outlines of skulls, snakes, and hand-rendered tattoos.
By the time the glass beading rolled out, we had already been enamoured with buttery leathers, the ebb and flow of delicate organzas, spun silks, and a phenomenal ombre dress made of premium Japanese denim. I know very few women who wouldn’t pine for a piece of this collection.