As I have mentioned previously, the purpose of last week’s trip to Bread & Butter Berlin was to visit the incredible Havaianas Always Summer stand in honour of their 50th birthday!
For this very important anniversary, the team at Havaianas took it upon themselves to build an amazing Brazilian beach scene to cater to buyers and press alike. No better place for a birthday party than the most important trade fair in Europe, right?
Like the other brands at Bread & Butter, the focal point of the Havaianas stand was a presentation of their 2013 collection. Full of brand-synonymous colour, there are some interesting new features coming to Havaianas products, as well as a brand extension – but I can’t say too much at this point!
Aside from the upcoming collection, the “beach hut” also served as a visual walk-through of Havaianas flagship products and brand history. I learned that while the traditional shoe was produced in 1962, the arrival of the iconic coloured top only came about in 1994, and the only real structural change to the Havaianas sandal was in 2006, when they began to offer a more slim, feminine option in addition to the standard sandal.
Surrounding the beach hut, Havaianas were also offering birthday cake, feet painting, and “Make Your Own Havaianas” stations which were going down a storm. In fact, a huge majority of the tweets that were being hash-tagged to #bbberlin were talking about the custom Havaianas stations and special 50th anniversary pin that came with it! It was a fabulous accomplishment and – as I tweeted – definitely the best trade show set-up I’ve seen.
Last week, I headed to Berlin for a bit of fashion and bit of business wrapped up in roughly 24 hours. My “plane outfit” must-haves is down to a distinct recipe: pantalones (because I have a habit of sitting Indian-style on airplanes), and loose layers.
What I Wore: AW10 cut-out blouse (River Island – similar here), the softest grey t-shirt in the world (Jigsaw), and the ‘everyone has them’ floral trousers (H&M – similar here).
See a little more of Berlin, below!
It’s official, September 8, 2011 is going to be the third birthday of a very important event – Fashion’s Night Out. As you would expect, we don’t have a lot of details just yet, just some vague ‘quotes’ to the likeness of “next year’s event will once again expose shoppers to new stores and products through events and promotions.”
Vogue.com has been blogging about the news:
While details on what to expect are still emerging, one thing is for sure: After putting together the largest public fashion show in New York City history last September, there is no telling what you can expect this year. We can promise, however, that across the globe, from Brooklyn to Berlin, it will be a night to remember—and all in support of all aspects of the fashion industry.
Parisian department store Galeries Lafayette have organized for over 50 French cities – along with Berlin – to team up for a series of synchronized fashion shows that will include 10,000 participants, both male and female, showcasing their own clothing as it fits into their six designated themes of Neo-Prep, Rock, Glamour, Bohemian Chic, Street Sport, and Fashion. It will come to a grand total of 1.2 runway miles.
It’s going down during Paris Fashion Week – September 30th to be exact – with the biggest of all of the synchronized shows taking place on Paris’ Boulevard Haussmann and consisting of 700 models pre-picked through Galeries Lafayette Online. Take that, Copenhagen Fashion Week, with your 250 models in only 10 locales.
Heard of Patrick Mohr? Yeah, me either.
Apparently he tried to change this by balding his models and sticking them in unfortunately sparse beards. I’m thinking he could have at least sprung for something with Santa-thickness to detract from the lack of talent?
Click for more insanity. Goodness, Berlin Fashion Week is weird this year.