While there was a plethora of black looks on show for Day One of London Fashion Week, Day Two was a complete mixed bag. Faux furs, leathers, and a rainbow of colours (even multiple showings of baby pink).
I experienced the gilded gowns and tartans of Emilia Wickstead, the royal-toned gothic glamour of Julien Macdonald, the conveyor belt-transported Blade Runner funk from House of Holland, the hedonistic yet patriotic return of Gareth Pugh, and Sibling. The latter brand’s designers – Sid Bryan, Joe Bates, and Cozette McCreery – created an transportive 80s collection for “the girl who sneaks backstage to hangout with the band, who finds imaginative ways to dress to disguise her age. She’s a girl cool beyond her years.” Manic Cara Delevigne vibes.
As LG’s official London Fashion Week blogger, I can only suggest you watch the video – below – to see Dat Rwo in all its glory!
Welcome to London Fashion Week Autumn/Winter 2015 (LFW AW15 to the Twitterazzi), my loves.
Day One was a sizzling sartorial whirlwind for me; shaggy Seventies outerwear from Shrimps, rich and silver-spiked glamour from Felder Felder, fighter jet-inspired origami demureness from Jean-Pierre Braganza, free-spirited monochromatic beading from sass & bide, and my always-adored fairytale favourite, Bora Aksu.
As well as delivering his signature romantics (this season, inspired by Oscar Wilde’s The Nightingale and The Rose), Aksu also employed TV presenter Laura Whitmore to act as the show’s key model. A welcome gesture to the more vertically-challenged among us, to say the least.
Check out the day’s highlights (from my collaboration with LG) in the video below!
Excuse the below-par photo moment, above, but I needed a totes emosh visual to accompany the following announcement: for the second season in a row, I am LG’s official London Fashion Week blogger!
Since taking my first photo at London Fashion Week (pictured above) in 2010, I’ve had to pinch myself every time I’ve ended up backstage or on a ‘#frow’. I am beyond thankful for my beloved readers (thank you!), the blog’s continual growth, and the opportunity to partner up with brands I’d champion, blog or not.
Over LFW, I will be the roving reporter – behind the scenes and front-of-house – for LG while they care for all of the designer’s garments, steaming and preening to perfection before their official Autumn/Winter 2015 debut. (LG’s latest study revealed that the average person will damage £3,969 worth of clothes in their lifetime, all due to poor washing technique – this is not a job to be taken lightly!)
As LG‘s official blogger over London Fashion Week SS15, I found it truly inspiring to get an intimate look at not only the designers, press, and madness of Fashion Month, but the ways in which the fashion industry expands beyond everything I’ve experienced.
From steaming next season’s most Instagrammable looks to collaborating with up-and-comers, LG really made their mark on this sensational sartorial season. In fact, having just finished their seventh consecutive year of sponsorship, projects like their stunning Ashley Williams garment bag collaboration are a simple testament to their (dare I say it) passion for fashion (cringe) and the continual growth of the industry.
Now grab yourself a culpa and enjoy the LG & LFW highlights from each day, below.
Every fashion week attendee has their favourite little spot of solace between shows and mine hasn’t changed since it launched. The AW14 ‘Apartment‘ – as always – was filled to the brim with amazing clothes, shoes, food, and general good times.
While Fossil had a branded room of their very own (and arm parties to die for), the closets were filled with samples from Next, Wolford, Wishbone, Superga, Russell and Bromley, and Sock Shop – leaving special days aside for an Apartment takeover of both Timberland and Forever 21, respectively.
Breakfasts and afternoon teas were provided by Aubaine, every room was scented with Penhaligons‘ dreamy fragrances, our rides were pimped out Hyundais, Beauty Drink kept us hydrated (and deliciously pretty!), and Oliver Bonas tricked out every empty corner with some of the most gorgeous homeware around.
My favourite part? Blow Ltd‘s beauty takeover. By appointment or walk-in, all Apartment bloggers could have their nails, hair, and make-up done by Blow’s glamour pros at any time of the day. Though I only managed to have the time to sit down on Day One, it took them less than 45 minutes to take me from ‘I just woke up’ to a Sixties bombshell. That is no easy feat.