Vogue Olsen Twins Cover
A well-deserved “FINALLY” goes to the Olsen Twins for their Craig McDean-lensed cover of Vogue’s Best Dressed issue 2011. They’ve been in fashion’s public eye for almost their entire life, guys!

“They (the Olsens) get it right a lot of the time and then sometimes they don’t get it right. That’s actually great because it shows that it’s their hands reaching into their wardrobes. They don’t have someone telling them, ‘This is cool, this is hot, this is what you should be wearing.’ It comes from within them. It’s instinctual. […] Look at what they’ve done with (their fashion labels) The Row and Elizabeth and James. They are legitimate fashion forces.”
Vogue‘s Fashion News Director, Mark Holgate

Including them in the issue – as it is dedicated to international superstar siblings – is Beyonce and Solange Knowles, Kate and Pippa Middleton, Claire and Virginie Courtins-Clarins girls, Kate and Rooney Mara (no bad blood, she got last month’s cover!), Dakota and Elle Fanning, Poppy and Cara Delevigne, and Jane Birkin’s gorgeous daughters – Lou Doillon and Charlotte Gainsbourg.

FASHION PHEW! The issue will be released in five short days.

To see more photos of Mary-Kate and Ashley from the spread, as well as their latest and greatest promo video for StyleMint (imagine planking, storking, ‘plowling’ and owling in It’s a Wonderful Life, National Lampoon’s Christmas Vacation, Charlie Brown and The Wizard of Oz!), see below!
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Nicki Minaj Fashion Week

  • Nicki Minaj is Harajuku Barbie – this we all know – but no-one expected Harajuku Barbie to show up at New York Fashion Week. Nonetheless, Miss Minaj turned up to the Prabal Gurung show in a couture-ish cocktail, shouting crazy from Shojono Tomo-printed leggings to an enormous pink bow atop her head. Oh, the times I wish I could read Anna Wintour‘s mind.

  • Victoria Beckham is awesome. She sat in the front row at her own show and was chatting with her guests/attendees.

  • Forever 21 is selling a T-shirt for girls that says “Allergic to Algebra” on it. Make of that what you will.

  • The prequel to Sex and the City, The Carrie Diaries, is going into production as a TV series on the CW! (It only took three years to confirm the rumour?) Former “Sex and The City” writer Amy Harris has been confirmed to be taking part by Deadline, and Candace Bushnell (the brains behind Sex and The City, Lipstick Jungle, The Carrie Diaries etc) will be executive producer. Gossip Girl executive producers Josh Schwartz and Stephanie Savage are also on board.

  • While no-one has yet had the cajones to confirm any of the goings on at Dior, John Galliano‘s replacement has recently been widely reported to be Marc Jacobs. Neither Marc Jacobs nor LVMH are talking, but because of the increased responsibility that comes with the creative director position at Dior (that would be two couture shows, plus regular and pre-season collections), Marc Jacobs and partner Robert Duffy are asking for a package that will put their salary in the “low eight digits” (over $10 million LARGE).

  • Steve Madden has tapped the world’s favourite style twins, Mary-Kate and Ashley Olsen, to be the new creative directors for Superga North America! This isn’t just a ‘slap a celebrity name on it’ deal; this means the savvy sisters will oversee all creative and marketing initiatives, as well as have oversight for distribution.

    “We hope to introduce a fresh perspective to this iconic collection, while honoring Superga’s legacy of timeless design.”
    Ashley Olsen

  • Tyra Banks is crazy. The All-Stars cycle of America’s Next Top Model, starting Wednesday 9/8c on The CW, is going to own my life.

  • Mary Kate Ashley Olsen
    Fashion butterflies ahead! Mary-Kate and Ashley Olsen are branching out from their uber-successful clothing lines with an e-commerce venture named “StyleMint“. When it launches this July, members will be able to take style quizzes which will tailor purchase suggestions, with the recommendations becoming more specific based on items bought. Facebook and Twitter will also be integrated to help collect opinions from your ‘friends’ or ‘fans’. Best part? Price! The first collection – eight designer tees – will sell for $29.99 each.

    “Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.”
    Ashley Olsen

    On the subject of customer experience, Swedish telecom company 3 have gone all Minority Report on us with the creation of the most interactive online shopping experience I’ve seen. Using their new tappable, slideable, webcam-connected interfaces, salespeople for the brand are completely immersed in your online shopping. Hooray technology! Check out the video below to see more:

    Mary-Kate and Ashley Olsen The Olsen TwinsThe press release for Mary-Kate and Ashley’s website for their label The Row told us the following:

    Reflecting designers Ashley Olsen’s and Mary-Kate Olsen’s interest in fashion, film, and art, the site’s interactive shopping portal creates a virtual home for The Row’s customers to experience and explore each season’s collection in an intimate online setting. “We focused on The Row’s e-commerce experience to be engaging, effortless, and as user friendly as possible,” says Ashley, “It’s a natural extension and next step to building The Row’s lifestyle brand.”

    The website, which went live today, was designed by Sweden Unlimited. Mary-Kate told Style.com:

    “We looked at a lot of different Web sites before we started working on our own, and we thought most of them were too loud. We wanted The Row Web site to be subdued and very direct. I think that has been a philosophy behind The Row ever since we started the line. All of the background visuals are high-res images of actual fabric swatches from our collections. We wanted the viewer to really see all of the details of the beautiful fabrics we use—washed red silk charmeuse, the scales of our python skins, our cashmere modals. We wanted it to feel like you could reach out and touch everything.”

    It’s absolutely simplistic and cool, and a vital step forward for the brand. In celebration, here are some deals:

    1. Enter the promocode SHOPTHEROW and take 15% off entire purchase. Offer expires on 8/20 at 12 Noon PST.

    2. Registering your email on The Row’s online store automatically enters you to win a pair of The Row leather Motorcycle Pants. Contest ends on 8/20/2010 at 11:00 AM PST.