Think your Spanx are a torture device, ladies? Think again! The 1940s didn’t do a whole lot of justice for our ribcages or our compacted internal organs. Employing the classic technique of ‘frown in your before, smile in your after’, these corset-wielding ads are a stroke of marketing genius.
I recently stumbled on this Christian Dior photo shoot that succinctly alludes to said appreciation. The shoot was photographed by Howard Sochurek in 1959, shortly after Soviet society had survived one of the most harrowing wars to date. With French models walking through GUM (a Soviet shopping centre) in Dior’s latest designs, the juxtaposition, the shock, the alien aspiration of the scene…it simply brings everything to life. Notably, the Christian Dior Spring/Summer fashion show was held in Moscow in October 1959 and marked the first time a Parisian couturier had shown a collection behind the iron curtain.