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November 16, 2010

What’s Google for Fashion?

Google Fashion Boutiques
Google is getting sartorial. From what I can tell from the limited press information, it sounds like Big Guys Online are taking a page out of ShopStyle and Polyvore’s book. The site will allow users to “create and share their own personalized shop by selecting style preferences and the looks, brands and items they love” (Polyvore), while linking out to a pre-existing e-tailer like Saks, ShopBop, or Yoox for purchase (ShopStyle).

Additionally, Google has tapped no shortage of bold-faced fashion names to create their own boutiques, including Sarah Jessica Parker (who is already on board), Oscar de la Renta, Tory Burch, Erin Fetherston, and Katie Holmes. The site at present has been dubbed Boutiques.com.

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