If you have logged into Twitter over the past seven days, chances are high that you have spotted the #777Tour hashtag pop up a time or two. Often followed by #HTCrihanna and #unapologetic, the ‘777’ Tour is a high-budget worldwide promotion of Rihanna‘s seventh studio album ‘Unapologetic‘. Everyone’s favourite Good Girl Gone Bad has, in fact, set out to perform 7 shows in 7 countries over 7 days: Mexico City, Toronto, Stockholm, Paris, Berlin, last night’s penultimate stop in London, and tonight…New York City.
Having followed Rihanna’s HTC-sponsored tweets since the beginning, I was honoured to be one of a handful of press invited to the ‘secret’ show yesterday at The Forum in Kentish Town. With an audience capacity at least 10 times smaller than a typical show, the fan-fevered electricity of the event was hugely contagious. Decorated with nothing more than a band and a triptych of screens, Rihanna spent the best part of an hour gyrating and hypnotizing us with songs that have been topping the charts for the past seven years. Peppering in a few of her soon-to-be hits – Presh Off The Runway and Diamonds – there was not an untapped foot in the house.
It has been a very musical week for Lela London and friends. On Wednesday I was invited to hang out with Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, and Jade Thirlwall (better known as Little Mix) at the opening of Bershka‘s new flagship store on Oxford Street. After the brand launched two new collections – the ‘Dressy Collection’ inspired by the 1920s/full of futuristic fantasy and the limited edition ‘Denim Deluxe’ collection that combines leather and denim – last year’s X Factor winners took to the stage and performed three songs wearing some Bershka of their own.
Because I love you and didn’t want you to miss out, here is their new single ‘DNA’:
Mix a little Hoxton Gin with a lot of great music and, thank my lucky stars, you have last night’s delightful debauchery. As previously mentioned, I was invited to Baroque – the new luxury champagne lounge and live music venue – to see Marina and the Diamonds perform six tracks (including her new single ‘How To Be A Heartbreaker’) while shimmying around in two stunning Hasan Hejazi dresses created in honour of the evening. Intermingled with the effects of a few Hoxton Mojito and Hoxton Clover cocktails, it was an unforgettable evening.
Marina said, “I’m so happy to be at Baroque tonight. Hasan was inspired by the venue so it’s called the baroque dress. I always prefer performing in smaller venues as its more personal and I can connect with my audience. So tonight has been perfect!”
Last week one of my longest/most beloved friends and I attended the relaunch of Karaoke Box Smithfield and – in all of its musical glory – had the time of our lives. If you’re not familiar with the Karaoke Box concept, you will be happy to find that unlike the typical open-bar setting, Karaoke Box actually hold sixteen private karaoke rooms of varying sizes and capacities (up to 40 people) so you can cherry pick your audience.
Each room is which are outfitted with a flatscreen TV; leather seating; surround sound; wireless microphones, dimer switches, a red button for waitress service, and easy-to-use touch screen monitors with over 9,000 songs searchable by title or artist (as well as a physical book you can search through, as well). Adele, Prince, Foo Fighters, Run DMC, Britney (or Vritbey, if you’ve had one too many mojitos)…there is something for everyone.
Even if it is just you and the friend you used to pretend you were in Destiny’s Child with back in your school days (ahem), you will have a fantastic time. Throw on your glad rags and make good use of their extensive drinks menu to ensure as much.