coachella fashion
It hasn’t exactly been Coachella weather over here in ol’ Blighty. *rings out hair*

Thankfully, Motilo have been running an “Americana” (aka Coachella-perfect) competition on their site, and thus have TONS of summery inspiration floating around their mood boards. Crank up the heating, get in your feather headdress/bikini, and taa daa – it’s almost like you’re watching Kasabian in sunny California.

The mood board details:
J Brand – Atomic Denim Jacket
Spell – Warrior Feather Headband
Opening Ceremony – Striped Raffia Sandals
Jerome Dreyfuss – Momo Python, Suede And Karung Mini Shoulder Bag
Jemma Kidd – Rosy Glow Lip & Cheek Tint
Chanel – Le Vernis Nail Colour In Mimosa
cos – A-Line Wool Skirt (underneath)
Miu Miu – Faille Miniskirt

Lauretta Roberts and Yasmin Sewell
A beautiful store in it’s own right, the Swarovski CRYSTALLIZED™ Concept Store and CafĂ© on Great Marlborough Street played host for last Thursday’s Fashion Business Club meeting. For anyone in the dark, the Fashion Business Club is a group of photographers, editors, stylists, designers, and board members on the fashion front. The stylemakers.

The focus of the meeting was the absolutely delightful Yasmin Sewell, the fashion forecaster and creative consultant that every young fashion fighter strives to follow in the footsteps of. Holding the discussion and questions we all wanted the answers to was FBC member Lauretta Roberts, the Digital Development Director of WGSN and Founder and Director of the Global Fashion Awards.

Members got to find out the highs and lows of her career thus far, from the inspiration behind her incredible store (Yasmin Cho), to it’s unfortunate demise (a combination of barely-there experience and financial backing). Though I had met Yasmin previously, she has a personality and business ethic that remains fresh and radiant. The meeting was wonderful.

Fast facts:

– Favourite high street? Zara, Cos and Whistles.
– Her success? Based on an ethos of ‘feeling‘.
– We share an extraordinary love for Acne.
– Super sound bite: “…interns come to me, and say, “I want your contacts”, some don’t come to me to learn, I am not about to hand over my entire career.”
– The next big thing? Thomas Tait and J. JS Lee (no joke, this is spot on).