Last night I headed East (!) to Westfield Stratford to celebrate the launch of Magnum’s new pop-up shop alongside model and TV presenter Kelly Brook.
Launching today, the Magnum London store at Westfield Stratford City will be open for seven weeks and give guests the options to create your own Magnum. If you’re daring, test the delicious marshmallow, salt, and popping candy concoction on white chocolate (don’t worry, there are plenty of “normal” flavours)! Visitors can also indulge in cocktails, desserts, and test out Magnum’s “Pleasure Pod”.
The Pleasure Pod – seen below – is the world’s first bio-responsive food installation and has been designed by neuroscientists for the past six months. The sensory environment uses skin tension, facial expression, deglutition (aka swallowing) and heartbeat data to capture your unique responses to the intense pleasure hit we receive when chowing down on a Magnum Infinity. I suggest you pop down and try it yourself, as there are stunningly unique visual animations projecting throughout your experience!
Kelly Brook – Get The Look:
YSL Tribute leather sandals
Alexander McQueen flared wool-felt dress
Alexander McQueen leather waist belt
Fashion designers Ashley and Mary-Kate Olsen (also known as Michelle Tanner) plan to work the cash registers for part of the September 10th launch of their pop-up store in New York City. During New York Fashion Week, the two are opening a pop-up branch of their brand Elizabeth and James in the West Village. They even plan to ring up customers themselves from 7-8pm!
Elizabeth and James is one of the Olsen’s three labels, the other two being The Row and Olsenboye. Elizabeth and James is named after the twins’ brother and sister and contains pure Olsen style; ankle boots, oversized shirts, and belted waistlines galore.