Fashion butterflies ahead! Mary-Kate and Ashley Olsen are branching out from their uber-successful clothing lines with an e-commerce venture named “StyleMint“. When it launches this July, members will be able to take style quizzes which will tailor purchase suggestions, with the recommendations becoming more specific based on items bought. Facebook and Twitter will also be integrated to help collect opinions from your ‘friends’ or ‘fans’. Best part? Price! The first collection – eight designer tees – will sell for $29.99 each.
“Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.”
– Ashley Olsen
On the subject of customer experience, Swedish telecom company 3 have gone all Minority Report on us with the creation of the most interactive online shopping experience I’ve seen. Using their new tappable, slideable, webcam-connected interfaces, salespeople for the brand are completely immersed in your online shopping. Hooray technology! Check out the video below to see more:
Domenico Dolce and Stefano Gabbana threw a garden party for the history books at Milan Fashion Week. With a trellised runway, D&G models wore equally floral designs while walking to the beat of Hurts’ “Wonderful Life“. Being their ‘younger’ line, the appropriately put on a display of frisky bubble shorts, gingham headscarfs, strapless rompers and undisciplined prints. As they duo were inspired by Snow White, even she and her seven dwarves did “Designer Disney” by showing up on some of the tanks and tees. God, I love them. View Post
Jeremy Scott – in a week when many traditionally edgy designers toned down their crazy (see Rodarte) – flew his freak flag proudly at New York Fashion Week. Dresses fashioned from the detritus of New York life — to-go bags, crushed beer cans, meat products — were followed by studs in leather bondage gear and a bride strapped into a white leather straight jacket.
Fortunately, even those of us not appearing on Rolling Stone covers had looks to like: a punk princess black dress with beaded safety pins, technicolor prints on deconstructed tees, and accessories that bring art to the everyday (I loved the envelope clutch of those orange-and-white “Sorry, we’re closed” signs). Sure, tough times call for more practical fare, but they also call for a healthy dose of fun. And this collection certainly turned a front row of practiced frowns upside down. View Post