the apartment lfw
The Apartment – Fashion Week’s favourite blogger hub – was back and better than ever this season.

Stunning flowers from Interflora lined what could be the most impeccable apartment in London. With closets (and washing machines) packed full of garments from Next, Opening Ceremony, Russell & Bromley and many more, it also happened to be constantly filled with the best dressed ladies in London.

Though I had an unbelievably packed schedule, personal highlights included daily breakfast from Balthazar, beauty chat with the Birchbox team, a much-needed makeover from the guys at Sassoon and Laura Mercier, Ryan Gosling (obvs), and a quiet 10 minutes to recharge on the bed, flipping through fashion’s best coffee table books.

I truly feel like I’m leaving school for the Summer when Fashion Week ends. I am so proud of the work that Abi, The Apartment Team, and all my fellow bloggers have achieved. ‘Til next season…


the apartment lfw
the apartment lfw
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samsung galaxy s4 zoom lfw
Brace yourself, superbabes. These photos were taken with a smartphone.

Knowing of my major obsession with my Galaxy S4, Samsung very kindly invited me to play with the brand spankin’ new Samsung Galaxy S4 Zoom over London Fashion Week.

Though it has a lot of the same features as my beloved S4 – Group Play, Sound & Shot, Drama Shot, etc – the Zoom has entered a league of its own. It has the most powerful zoom lens of any smartphone (we’re talking 10x optical zoom!), a 16 MP CMOS sensor, OIS and Xenon flash. It felt like carrying a spy-friendly mini SLR over Fashion Week and, as you can see from the photos I took at Holly Fulton (below), delivered insane results.

I may not end up with a SLR-broken back in my twenties, after all. The Samsung Galaxy S4 Zoom is, at the very least, a blogger’s best friend.

samsung galaxy s4 zoom lfw
samsung galaxy s4 zoom lfw
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My Week on Instagram
Instagram (@lelalondon) – left to right, top to bottom:
1. Much-needed pit stop at Aubaine during Regent Tweet.
2. Clashy broad.
3. Bellini masterclass. And by masterclass I mean…
4. Final date night before Manfriend heads off sailing. Burgers obvs.
5. Hahahaha. Blurred Lines: Eiffel Tower edition.
6. Say hello to The ‘Carrie’ Necklace.
7. Traffic to-do list: document #ootd.
8. Huge thank you to Coach for my beautiful blogger kit!
9. Having a Gatsby night with The Manfriend. Love love love.
10. Just try and say no to Salvador & Amanda’s Chorizo lollypops…(New Food for Thought at!)
11. Major love and congratulations to Eva Chen! Check my latest ‘Fash for Thought‘ to see why…
12. Getting personal with Anna Lou of London.