If there was one model that made a big impression on me during fashion week, it had to be Erjona Ala. The 16 year old Norwegian Ford model managed to walk a whopping 64 shows for Spring/Summer 2012 – more than any other newcomer, by far (the full show breakdown is below).
On top of that, she is a truly lovely girl, with an interesting dichotomy between her presence and her age. An androgynous type of Veronica Lake beauty, who became a model simply because she “wanted to try”. Her youth is endearingly apparent in interviews, as she quotes her ‘all time style icon‘ as Mary-Kate and Ashley Olsen, her musical tastes as Beyonce (meeting B is Erjona’s biggest dream) and Taylor Swift, and favourite movie as Twilight.
I can’t wait to see where her career takes her as she matures.
Fashion butterflies ahead! Mary-Kate and Ashley Olsen are branching out from their uber-successful clothing lines with an e-commerce venture named “StyleMint“. When it launches this July, members will be able to take style quizzes which will tailor purchase suggestions, with the recommendations becoming more specific based on items bought. Facebook and Twitter will also be integrated to help collect opinions from your ‘friends’ or ‘fans’. Best part? Price! The first collection – eight designer tees – will sell for $29.99 each.
“Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.”
– Ashley Olsen
On the subject of customer experience, Swedish telecom company 3 have gone all Minority Report on us with the creation of the most interactive online shopping experience I’ve seen. Using their new tappable, slideable, webcam-connected interfaces, salespeople for the brand are completely immersed in your online shopping. Hooray technology! Check out the video below to see more: