Emporio Armani has the right idea using Megan Fox as the ready-to-wear label’s spokesmodel. She emulates the brand’s demographic; the extremely glamorous girl-next-door. There really isn’t much I could suggest from an advertising perspective.
With that said, the reason they are this week’s Fashion Spot (“ads re-imagined“), is down to the lack of great advertising on the accessories side of things. When there is such potential in a product, investing in extraenous advertising is almost guaranteed to elevate a brand further.
I worship the Summer/Pre-Fall 2011 lookbook for Tory Burch. It is the brand, from the casually colourful clothing to the always amazing accessories (alliteration, alliteration!). Heather Marks and Ali Stephens work really well together, and Ali’s ever-present Megan Fox snarl actually works against this ‘Kate Middleton style‘ makeover. View Post
Valentino – The departure from the recent to old school was unexpected but not as interesting as it could have been. The pizzazz wasn’t there, and neither was my beloved Valentino red (two pieces do not please a customer base).
Jean Paul Gaultier – Amazepants. JPG used throwback numbering cards like the RTW (ready to wear) I built my love for fashion on. Killer.
Elie Saab – Not one misstep. A collection that screams Megan Fox – in a good way.
Givenchy – Samurai meets Geisha. Hats are unwearable brilliance.
Chanel – Oi vey, Anja and Freja did not look like their beautiful selves. Was it the unadventurous and unflattering collection? Not sure – it wasn’t offensive, but it was disappointing.
Christian Dior – THIS IS COUTURE. The colour nuances alone…I mean…Dior never fails. Left typeless.
Alexis Mabille – A bit ready-to-wear for my taste, but I would not kick a single piece out of bed. Clean statement.
Armani Prive – On first glance, I hated it. Then I remembered this is haute couture, and realised this is exactly what future fashion has been asking for. Structure, fabric, and texture are all genius, but the leggings must go.
See the best pieces below!