Think your Spanx are a torture device, ladies? Think again! The 1940s didn’t do a whole lot of justice for our ribcages or our compacted internal organs. Employing the classic technique of ‘frown in your before, smile in your after’, these corset-wielding ads are a stroke of marketing genius.
In 1944, this little lifestyle snippit was featured in LIFE Magazine. It is charming and delusional in all the ways that the Forties possibly could be – this was LIFE, after all.
Obviously, a bow on the top of her head means that Ann Mitchell is out to get herself a man (what does that say about Lady Gaga?). A bow worn in back means that Betty Dupree is not interested in men (women, perhaps?). Bow worn on the right side indicated that Becky Brown is deeply in love. Lastly, a bow worn at left is an apparent signal and challenge. It means Betty Chaney is going steady. Vintage jelly bracelets, if you will.
Paco Rabanne made such a sublime decision by naming Manish Arora as their next head designer; his Fall/Winter 2011 collection has ended up as my sweeping favourite of the seeason. Mirth and sophistication are the two reactions Manish evokes for the Arora Woman, a feat he succeeds in through wild motifs and forties silhouettes. Both Aztec and Indian notions were on scene throughout the presentation, putting a gratifying glaze on garments that construe fashionable frivolity. See the top five looks below! View Post
Fashion photographer Gan is doing retro with a twist for Harpers Bazaar Singapore‘s new spread in conjunction with some stellar styling by Kenneth Goh. The fresh take on your forties pinup – “Beauty World” – is thanks to Burberry Prorsum, Dries Van Noten, Jil Sander, Moschino, Miu Miu, Prada and Fendi Spring/Summer 2011 among others. View Post