how to go to fashion week
For five years, every season of Fashion Week (London Fashion Week, in particular) has been followed with a rotation of intrigued conversation and e-mails from friends, bloggers, and industry hopefuls alike. The question on their minds? “How Do You Get Invited To Fashion Week?”.

Let me tell you, once and for all..

How Do You Get Invited To Fashion Week?

Both the first question and misconception, as no-one actually gets invited to Fashion Week. Invites may come from designers and their PR teams to the shows themselves, but Fashion Week – as an event – is simply the ‘blanket’ over the smaller events.

How Do You Get Invited To Fashion Shows?

When it comes to the shows themselves, every designer and PR team works with different ticketing tactics, but you are not going to get into a major fashion show without a ticket.

In its simplest form, the people who get invited to fashion shows fall under four categories: media, buyers, stylists, and celebrities. Contrary to the circus that surrounds it, Fashion Week is an industry event at its core, so if a person doesn’t provide value as an attendee (see: will write about the show, will support the brand financially, or be able to raise the brand’s profile in a substantial way), it is unlikely they will receive an invite.

As my blog and career has grown, I have gone from applying for tickets (most official Fashion Week websites compile a seasonal list of press contacts for each brand) to receiving Save The Dates before I even remember Fashion Week is approaching! As LG’s official London Fashion Week blogger, I also get exclusive backstage access to shows but that is just about as fortunate as access gets.

Blogger warning! Some designers are notorious for sending bloggers ‘Standing’ tickets (in case their Seated ticketees don’t all arrive), but ‘Standing’ – or ‘ST’ – tickets are rarely given entrance to shows. It is more of a ‘just-in-case’ move for PRs to ensure they fill a room (and I’ve seen far too many broken-spirited bloggers to not share this with you!)

Can anyone apply for Fashion Week shows?

Yes and no. It goes back to the point of providing value. While anyone with an e-mail address can certainly contact someone else with an e-mail address, your effort will be wasted if you’re unable to provide your value. PRs are absolutely inundated with requests and, personally, I’d feel like I was wasting a seat if I showed up to a show I knew I wouldn’t enjoy (and, therefore, wouldn’t write about). After all, the entire worldwide fashion industry is often coveting as few as 100 seats at every show.

Can you go to Fashion Week without being invited?

Absolutely! In my experience, Fashion Week’s street style roundups are often filled by gorgeous fashionistas that have simply come along for the atmosphere – and there is nothing wrong with that! In London and New York, Somerset House and Lincoln Centre have always been ‘sights to be seen’ and often stream the live shows to the public on large screens. If you’re a fashion student, budding fashion photographer, stylist, or want a few eye-catching hours out in London, Fashion Week can be a real thrill.

What do you wear to Fashion Week?

Whatever the hell you want. There is definitely a ‘thing’ surrounding outfit planning (not dissimilar to the first day of school, for most), but unless you’re 6ft tall and hoping to end up in the pages of someone’s street style slideshow, there is no abnormal importance put on what you’re wearing.

What is Fashion Week like?

Insane. Filled with an incredible number of well-dressed men and women living on VitaCoco and shots of espresso. Exhausting…

But I’ll always go back for more.

Temperley London AW15

Temperley London AW15

London Fashion Week always ends up morphing into a blur of covetable threads, perfect faces, bass-filled soundtracks and air kisses by the hundreds. A fantastic blur – don’t get me wrong – but a blur, nonetheless. Welcome to Day Three (on what is officially Day Five…blame everything in my aforementioned list!)

On Sunday, I was audience to Preen by Thornton Bregazzi‘s floaty patchwork and playful appliques, Sophia Webster‘s Coca Cola-coated carnival accessories, Temperley London‘s geometric opulence, Jonathan Saunders‘ more-is-more retro formality, and David Koma‘s stunning frilled simplicity.

As the saying goes, check it all out in LG’s video – below!

Jonathan Saunders AW15

Jonathan Saunders AW15

View Full Post

LFW House of Holland AW15

House of Holland AW15

While there was a plethora of black looks on show for Day One of London Fashion Week, Day Two was a complete mixed bag. Faux furs, leathers, and a rainbow of colours (even multiple showings of baby pink).

I experienced the gilded gowns and tartans of Emilia Wickstead, the royal-toned gothic glamour of Julien Macdonald, the conveyor belt-transported Blade Runner funk from House of Holland, the hedonistic yet patriotic return of Gareth Pugh, and Sibling. The latter brand’s designers – Sid Bryan, Joe Bates, and Cozette McCreery – created an transportive 80s collection for “the girl who sneaks backstage to hangout with the band, who finds imaginative ways to dress to disguise her age. She’s a girl cool beyond her years.” Manic Cara Delevigne vibes.

As LG’s official London Fashion Week blogger, I can only suggest you watch the video – below – to see Dat Rwo in all its glory!

Sibling AW15

Sibling AW15

View Full Post

LFW Felder Felder AW15

Felder Felder AW15

Welcome to London Fashion Week Autumn/Winter 2015 (LFW AW15 to the Twitterazzi), my loves.

Day One was a sizzling sartorial whirlwind for me; shaggy Seventies outerwear from Shrimps, rich and silver-spiked glamour from Felder Felder, fighter jet-inspired origami demureness from Jean-Pierre Braganza, free-spirited monochromatic beading from sass & bide, and my always-adored fairytale favourite, Bora Aksu.

As well as delivering his signature romantics (this season, inspired by Oscar Wilde’s The Nightingale and The Rose), Aksu also employed TV presenter Laura Whitmore to act as the show’s key model. A welcome gesture to the more vertically-challenged among us, to say the least.

Check out the day’s highlights (from my collaboration with LG) in the video below!


LFW Shrimps AW15

Shrimps AW15

View Full Post

first fashion week
Excuse the below-par photo moment, above, but I needed a totes emosh visual to accompany the following announcement: for the second season in a row, I am LG’s official London Fashion Week blogger!

Since taking my first photo at London Fashion Week (pictured above) in 2010, I’ve had to pinch myself every time I’ve ended up backstage or on a ‘#frow’. I am beyond thankful for my beloved readers (thank you!), the blog’s continual growth, and the opportunity to partner up with brands I’d champion, blog or not.

Over LFW, I will be the roving reporter – behind the scenes and front-of-house – for LG while they care for all of the designer’s garments, steaming and preening to perfection before their official Autumn/Winter 2015 debut. (LG’s latest study revealed that the average person will damage £3,969 worth of clothes in their lifetime, all due to poor washing technique – this is not a job to be taken lightly!)

Follow @lelalondon #LGatLFW on Twitter for up-to-the-minute updates, starting Friday!