If Max and Lubov Azria had to make one thing for the rest of their lives, I would hope they’d opt for dresses. Even when they take a slight departure from glamour and head towards Sporty Town as they have for Spring/Summer 2012. The move from minimalism is finally here. As wearable as their designs were last season, the duo have done a great job pulling in the athletic chic; sheer panels, then hoodies, chiffon pleats, then drop-waists and low slung pockets. The balance was flirty and extremely contemporary with angled panels, spliced fabrics, and a casual feel that represented a loosening of the industry’s belts.
Transitioning from bra-like straps towards the end of the show, accessories such as wooden, bronze-embroidered platform print sandals and edgy envelope clutches seemed to resonate with the style sense of megafan (and front-row guest) Sophia Bush. There were definite hints of a tribal theme that I predict will be the major trend of Spring/Summer 2011. View Post
Herve Leger bandage dresses are the most strenuous stratagem of the last ten years in fashion. Not only do they take a Pilates-addicted body to pull off, but they are mighty involved to pull on. Regardless, Max and Lubov Azria‘s Fall/Winter 2011 designs prove their beauty is relentless, using new techniques and finishings for a warrior princess collection that included a fur trench, cropped pants (!!), and a skirt made of pony hair. It’s not your ordinary bodycon exhibition. See the top five looks below! View Post
There was lots of straightforward subtlety on showcase at BCBG yesterday. Continuing their Spring/Summer trend, the Fall/Winter show was full of sensible, simple pieces over white turtlenecks. While I think it’s great to see Celine-like minimalism at a friendlier price point, Max and Lubov Azria should be worried that they are alienating their trend-happy, versatile customers. I’ve worked for Azria, and know that these type of pieces just don’t sell through their concessions. The five best pieces are below. View Post