Emporio Armani has the right idea using Megan Fox as the ready-to-wear label’s spokesmodel. She emulates the brand’s demographic; the extremely glamorous girl-next-door. There really isn’t much I could suggest from an advertising perspective.
With that said, the reason they are this week’s Fashion Spot (“ads re-imagined“), is down to the lack of great advertising on the accessories side of things. When there is such potential in a product, investing in extraenous advertising is almost guaranteed to elevate a brand further.
Karl Lagerfeld is doing “masstige”. It has been confirmed (after many rumours) that Macy’s is launching a new initiative that will rotate one-off designer capsule collections every two months, starting late next year. Monsieur Lagerfeld is taking part in the collaboration which is something he hasn’t done in over six years, and demonstrates his determination to branch into the world of lower price points.
Macy’s CEO Terry Lundgren said “Karl Lagerfeld holds a unique place in the world of fashion, an icon who is the ultimate modernist. Through the decades, his style and vision have marked the history of design. It is a tremendous honor to bring his inimitable perspective to our fashion customer.”