Fashion TV just made my dreams come true by combining two of my favourite things – travel and fashion. You guessed it; the world’s first Fashion Hotel. Last Friday, the network signed an agreement with Mohammed Al Habtoor, Vice Chairman/CEO of the Al Habtoor Group, to establish a fashion-dedicated escape in Dubai.
Though more hotels are set to follow, the first Fashion Hotel will be 30 storeys tall with a modular exterior displaying 24 hour Fashion TV highlights on the world’s largest 100 metre LED screen. On the interior, it was have 200 rooms equipped with the most sophisticated climate control, lighting, 3D and audio-video technologies. In addition a 50,000 itemed Fashion DVD Library will be on offer, also making it the biggest in the world.
Amenities include a 60-storey retail shopping area, nightclub, spa, gym, studio for photo and movie shoots, hair parlor, and a theme restaurant called “Cathedral of Shoes“. I’m in.
“For years, we have wanted to create the ultimate fashion-themed hotel, aimed at providing Fashion TV viewers, models and businessmen and women with a memorable fashion experience. It’s a great pleasure to sign an agreement with Mohammed Al Habtoor, to share this vision and make this fantastic, global project a reality. Hotel experiences will no longer be the same. It’s an exceptional project and one which is likely to have a massive impact on Dubai, making it the future fashion capital of the world. The city will certainly never be the same again.”
– Michael Adam, President of Fashion TV