Vionnet SS12
Finally, THE THIRTIES!

Though the Spring/Summer collections have allocated a lot of efforts towards time travelling to the 20s, 50s, 70s and more, no one until Vionnet had worked with the 1930s.

Set in a mirrored salon on the Rue de Valois, designer Rodolfo Paglialunga took that chance. An almost-risk free chance, to be honest, as it was in fact Madeleine Vionnet who invented the Twenties-tastic bias cut.

There was a real motif of stars, flowers, and butterflies (who flew into the models’ hair, all-a-sequined) inspiring the elegant collection. There was even a goddess gown embroidered with the most carefully considered bumblebees. Rodolfo offered the most organic, marketable beauty of the season. View Post

Mary Kate Ashley Olsen
Fashion butterflies ahead! Mary-Kate and Ashley Olsen are branching out from their uber-successful clothing lines with an e-commerce venture named “StyleMint“. When it launches this July, members will be able to take style quizzes which will tailor purchase suggestions, with the recommendations becoming more specific based on items bought. Facebook and Twitter will also be integrated to help collect opinions from your ‘friends’ or ‘fans’. Best part? Price! The first collection – eight designer tees – will sell for $29.99 each.

“Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.”
Ashley Olsen

On the subject of customer experience, Swedish telecom company 3 have gone all Minority Report on us with the creation of the most interactive online shopping experience I’ve seen. Using their new tappable, slideable, webcam-connected interfaces, salespeople for the brand are completely immersed in your online shopping. Hooray technology! Check out the video below to see more:

Carlos Miele Runway NYFW
Carlos Miele‘s New York Fashion Week show was inspired by the fragility of butterflies and Pink Floyd’s “Another Brick in the Wall,” the samba version, that is, performed by fellow Brazilian Bebel Gilberto. Somehow, I see it. Miele is huge for red-carpet value, always pulling out very sexy and glamorous pieces that hug curves and display camera-loving detailing. This season, he did sheer in the most perfect way and supported Ivanka Trump‘s jewelry by throwing in some of her rose-gold and cut-crystal necklaces. The wow piece was a one-shoulder black tulle gown that showcased Miele’s talent for hand-detailing via geometric spidery stitching and draped loops of fabric. Hubba hubba. View Post