E-Commerce – Olsens and 3 See The Future

Mary Kate Ashley Olsen
Fashion butterflies ahead! Mary-Kate and Ashley Olsen are branching out from their uber-successful clothing lines with an e-commerce venture named “StyleMint“. When it launches this July, members will be able to take style quizzes which will tailor purchase suggestions, with the recommendations becoming more specific based on items bought. Facebook and Twitter will also be integrated to help collect opinions from your ‘friends’ or ‘fans’. Best part? Price! The first collection – eight designer tees – will sell for $29.99 each.

“Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience.”
Ashley Olsen

On the subject of customer experience, Swedish telecom company 3 have gone all Minority Report on us with the creation of the most interactive online shopping experience I’ve seen. Using their new tappable, slideable, webcam-connected interfaces, salespeople for the brand are completely immersed in your online shopping. Hooray technology! Check out the video below to see more: