After a while, I realised I had more than enough New CID cosmetics to fill a normal persons makeup bag.

Normal person.

Thus, after deciding to go blonde and feeling so fresh and so clean (clean), I decided to do a full face of their fabulous products:

i-gel Long Wear Gel Eye Liner Trio With Brush in Graphie/Granite/Carbon – This is a super soft-and-creamy eyeliner trio with staying power. It also doesn’t dry too quickly, which lets me create a subtle smoke-out with my finger after applying a thin line with the brush provided. Easy eyes in 1, 2, 3!

i-glow Compact Shimmer Powder with Mirror in Ice Pop – I rarely wear blush (hello, rosacea!), but this is a sweetly shimmering light pink which almost cancels out the natural flush in my skin. Perfectly pretty for my almost-transparent winter skin.

i-flutter Double Brush Lengthening Mascara in Black – As a total mascara snob, I was wowed by this. There are a lot of things I demand from a mascara and – apart from being a stiffer brush than I would opt for – it has them all: volume, length, separation, staying power.

i-prime Foundation Primer – Dreamy, silky, phenomenal. I use it every day, whether I wear makeup or not.

i-open Double Ended Eyeliner and Under Eye Concealer – If you don’t already know, nude eyeliner on the water line opens up your eyes (especially eyes that get no sleep, a la Lela London’s) while avoiding the harsh look of the bright white eyeliner that many old-school makeup artists recommend. To be honest, I don’t ever use the concealer end as I never ‘touch up’ in the day, but the eyeliner is a must.

i-conceal Brush on Fluid Concealer – New CID is one of the only brand that has a colour light enough for me (Extra Light) that feels like it hydrates as well as covers. You don’t even need foundation with this baby.

i-polish Nail Polish in Tutti Frutti – Of course, you wouldn’t get a post featuring New CID without a light-up product! This is one of their upcoming nail polishes, which will be priced at only £10 with all colour goodness of the Nail Greats with no chemical nasties.

i-pout Lipstick in Pomegranate – Another light-up product, this time with a handy mirror attached to the lipstick case. Enriched with Vitamin E, i-Pout feels richly conditioning and the taste is slightly sweet but not overpowering.

Full face and hair (though a bit too straight for my liking after a long day!), below.
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Natural Beauty
This is proof that no matter how great the brand, too much make-up is never good.

For NOWNESS‘ latest short film, the Dutch videography duo of Lernert and Sander shot the beautiful Hannelore Knuts as 365 layers of make-up were applied in nine hours. The “Natural Beauty” shoot emptied Ellis Faas cosmetics of seven bottles of foundation, two bottles of blush, two bottles of eye cream and three lip pens (side note: Ellis Faas lip pens are the greatest in the world). As Hannelore was fixed between two white panels, all she could consume was liquefied granola, yogurt and juice. Ah, the price of beauty.

Lernert & Sander: Natural Beauty on Nowness.com.

Siri Tollerod
When it comes to most celebrity/model-endorsed cosmetic lines, you can feel the “I’ve been coaxed into this” vibe. An upcoming line of multi-purpose lipsticks created by Siri Tollerød doesn’t run that risk. What will be called “Siri for Zanzuel” will be used three ways – for the lips, eyes, and cheeks – and will be sold both online and in Scandinavian salons for Spring 2011. No ridiculous endorsements – just a solid beauty product. A must have!

Expression Figurative Anna de Rijk
In my time as a make-up artist for Chanel, I never dreamed of using their cosmetics to create something so fabulous. In Vogue Paris’ “Expression Figurative”, we get a final glimpse of Carine Roitfeld‘s beauty legacy. Shot by Inez & Vinoodh (Inez van Lamsweerde and Vinoodh Matadin), Anna de Rijk is the canvas of creativity for stylist Melanie Ward, and essentially an inspiration to the makeup gurus of Youtube alike. View Post