I have nothing but praise for Gareth Pugh‘s collection for Spring/Summer 2012. With ingenious longtime collaborators Matthew Stone and Ruth Hogben providing exquisitely heavy sound and vision to enhance Pugh’s collection, the dramatic habit of previous seasons took a triumphant turn towards happier semblances.
Doing the smartest thing a great designer could do, he refined his point of view. Floaty scarf points, monochrome, tailored volume, stripes, and more; all precise icons of the Gareth Pugh empire which were finely tuned and rehashed to suit a wardrobe of a metaphorical bird of prey. Pugh excelled. View Post
The days of runways are dead.
Kidding, obviously, but we’re closer than we would have expected a day or so ago. For Paris Fashion Week, the terribly talented Gareth Pugh offered up an eleven-minute film instead of sending models down a catwalk. Being the only model featured, Kristen McMenamy definitely made an iconic mark in the movie montage shot by Ruth Hogben. The film is like a dream, and almost as fabulous as the collection itself. Only a genius like Pugh would think to create mirror moments by printing nylon with aluminium. It was sublimely sci-fi.
Watch the Spring/Summer 2011 video presentation below. View Post
Nicki Minaj for Out magazine. Not one of my usual style icons, this spread actually really fresh. Veering from her regular style, in the photo above she is wearing tights from Wolford, a jacket by Gareth Pugh, wedge booties by Alejandro Ingelmo and mesh gloves by La Crasia. Massive attack of fashion below. View Post
Gareth Pugh is an avant-garde icon, so it’s only fitting that he has opened his first store somewhere a little left-of-center in regards to the fashion world. Like Hong Kong.
On the outside there are no window displays. In place of this, he plan’s to have an LED wall that displays various graphic projects and video clips. He has spoken of a possible working relationship with Showstudio‘s streamer Nick Knight on having his studio life broadcasted on the screens even while the store itself would be closed. On the inside, the shop is painted in a special jet-black rubber paint, with the dressing rooms lined with padded leather. A glorious tourist attraction if nothing else.
This is the only store on the cards for now, though he has said he hopes to eventually have his own boutique in London or Paris. Let’s pray for London, ma cheries. Seeing something like Gareth Pugh’s Joie de Vivre for Showstudio (featuring Raquel Zimmermann) on a LED while I shop would be intoxicating. See below.