first fashion week
Excuse the below-par photo moment, above, but I needed a totes emosh visual to accompany the following announcement: for the second season in a row, I am LG’s official London Fashion Week blogger!

Since taking my first photo at London Fashion Week (pictured above) in 2010, I’ve had to pinch myself every time I’ve ended up backstage or on a ‘#frow’. I am beyond thankful for my beloved readers (thank you!), the blog’s continual growth, and the opportunity to partner up with brands I’d champion, blog or not.

Over LFW, I will be the roving reporter – behind the scenes and front-of-house – for LG while they care for all of the designer’s garments, steaming and preening to perfection before their official Autumn/Winter 2015 debut. (LG’s latest study revealed that the average person will damage £3,969 worth of clothes in their lifetime, all due to poor washing technique – this is not a job to be taken lightly!)

Follow @lelalondon #LGatLFW on Twitter for up-to-the-minute updates, starting Friday!


As LG‘s official blogger over London Fashion Week SS15, I found it truly inspiring to get an intimate look at not only the designers, press, and madness of Fashion Month, but the ways in which the fashion industry expands beyond everything I’ve experienced.

From steaming next season’s most Instagrammable looks to collaborating with up-and-comers, LG really made their mark on this sensational sartorial season. In fact, having just finished their seventh consecutive year of sponsorship, projects like their stunning Ashley Williams garment bag collaboration are a simple testament to their (dare I say it) passion for fashion (cringe) and the continual growth of the industry.

Now grab yourself a culpa and enjoy the LG & LFW highlights from each day, below.

lg ashley williams

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