Now that we are in the grey space between the 2012 Olympics and Paralympic games, it only seems suitable to take a fashionable trip down memory’s lane to London 1908. These Olympics were the fifth official Games at the time, are were actually scheduled to be held in Rome but were relocated due to a volcanic eruption. GB won the most medals – natch – even with these ladies drowning in full ‘sportswear’. Boy, have times changed.
Launching today, the Magnum London store at Westfield Stratford City will be open for seven weeks and give guests the options to create your own Magnum. If you’re daring, test the delicious marshmallow, salt, and popping candy concoction on white chocolate (don’t worry, there are plenty of “normal” flavours)! Visitors can also indulge in cocktails, desserts, and test out Magnum’s “Pleasure Pod”.
The Pleasure Pod – seen below – is the world’s first bio-responsive food installation and has been designed by neuroscientists for the past six months. The sensory environment uses skin tension, facial expression, deglutition (aka swallowing) and heartbeat data to capture your unique responses to the intense pleasure hit we receive when chowing down on a Magnum Infinity. I suggest you pop down and try it yourself, as there are stunningly unique visual animations projecting throughout your experience!