Giambattista Valli Macys

$79


With designer collaborations gaining real traction over the past few years, big, unexpected names like Alber Elbaz and Karl Lagerfeld have jumped on the bandwagon and caused major hysteria in their chosen high street retailers.

The latest (and greatest, in my opinion)? Giambattista Valli for Macy’s. What I love about this collection is the incredibly cohesive runway inspiration – if the tag was cut off, many of the pieces would fool even the most tuned-in label lover.

The collection, from “Impulse“, is heavy in leopard print and cocktail dresses. While leopard may not scream chic appeal for all of us, he created a printed day coat and matching tuxedo pants that I believe could woo the most selective shoppers.

The collection is priced between $50 and $150 and will be available in stores and online starting October 26th. Check out my must-haves in the gallery below!

Valli said,

“This capsule reflects my enduring loves, but is really a celebration of my biggest inspiration of all ‐ the energy and vitality of women themselves. I love dressing them for all their happiest moments, making them feel as special as possible. This collection is a passport into my world and a chance to experience the passion and romance of my house and Paris itself.”

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Dressing Room
Most people – myself included – abhor trying clothes on. According to The Wall Street Journal, this saves us money; studies from retailt consultant Envision Retail have shown that stepping into the rooms makes someone fifty-seven percent more likely to purchase something. In response, stores have now switched gears towards making dressing rooms more appealing by:

Giving the men/kids somewhere to wait

So boyfriends, husbands, and kids don’t cause a distraction, Macy’s Inc. has been gradually updating its stores to add communal waiting spots with flat-screen TVs – tuned to either sports or cartoons – and upholstered seating.

Expanding Dressing Rooms

Anthropologie – a division of Urban Outfitters – makes sure each room can accommodate more than one person. “[Women] consider it a little bit of a party,” says Co-President Wendy B. McDevitt.

Making Dressing Rooms a focal point

Currently, stores have about 20% of square footage left for fitting rooms and storage after 80% is taken by displaying the merchandise. Stores are now being lobbied to dedicate more space to their fitting rooms, as it is where decisions are primarily made.

Making Flattering Lighting a Priority

New Ann Taylor fitting rooms have six sources of lighting and three types of bulbs, compared to one source and type of lighting in the old design. The mixture of ceramic metal halide, compact fluorescent and low-voltage bulbs is more flattering (no place to discover hidden lumps and bumps!)

Jessica Simpson Fashion
Jessica Simpson is making bank. Retail sales of her fashion empire – currently shoes, accessories, outerwear, bathing suits, fragrance, and watches – totalled $750 million this year. “People look at her as a style icon,” explains Vince Camuto, the main licensee for Simpson-sold merchandise.

Fast Facts:

Jessica Simpson Sportswear and Jeanswear are expected to do from $150 million to $200 million in retail sales within the next two years.
– The Jeanswear collection can be found in 650 department store doors, including Macy’s, Dillard’s, Belk, and Bon-Ton.
Six hundred people once lined up to see Simpson make a personal appearance at Belk.
– Simpson’s net worth is estimated at $100 million.
– The latest addition to her empire – sportswear – is inspired by Isabel Marant, Theory, and Sportmax, but with a “younger” attitude.

Homegirl is – in at least one category – outperforming even Madonna.

Karl Lagerfeld and Anna Wintour
Karl Lagerfeld is doing “masstige”. It has been confirmed (after many rumours) that Macy’s is launching a new initiative that will rotate one-off designer capsule collections every two months, starting late next year. Monsieur Lagerfeld is taking part in the collaboration which is something he hasn’t done in over six years, and demonstrates his determination to branch into the world of lower price points.

Macy’s CEO Terry Lundgren said “Karl Lagerfeld holds a unique place in the world of fashion, an icon who is the ultimate modernist. Through the decades, his style and vision have marked the history of design. It is a tremendous honor to bring his inimitable perspective to our fashion customer.”