I’m sure that Havaianas need no introduction. The fifty year old (round of applause!) sandal specialist is the most prolific brand of its kind. In fact, the ‘textured rice’ look of the soles became so popular (and therefore, knocked off) in the 1970s that the brand adopted the slogan “The Real Ones”.

The brand has gone from strength to strength and you can now find a Havaianas store in over 60 countries. Obviously, I had tiny heart attack when they asked me to collaborate on their Happy Fashion campaign.

Essentially, Havaianas have decided to add a few fashionista-friendly designs to their extensive list of sandal styles. From twisted straps to metallic finishes, Flash, Freedom and Grace really don’t belong in the ‘flip flop’ category.

Flash urban model: With a strap like we’ve never seen before, it is the it-sandal that stands for a cool city look.
Freedom model: The most effortless of all three, with an adjustable strap, ultra-comfortable sole and a perfect shape.
Grace model: Inspired by gladiator sandals, Grace has a new locking system that allows you to roll the strap around the ankle… sexy.

In fact, I have styled all three pairs of Havaianas in the video below!

And now for the fun…

TWO PAIRS of Havaianas sandals and your competition picture (see below!) on the Havaianas European official blog, Havaianas European official Facebook page, and LelaLondon.com!

To enter:

The contest is open worldwide. You have until July 16th to enter. Please make sure you comment with your valid e-mail address.

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Thakoon SS12
Mix a little bit of “The Devil Wears Prada” with a whole lot of “Wild Wild West“, sprinkles of Bollywood, a dash of technicolour, and you get the perfect Spring/Summer 2012 Thakoontini.

The excellent oddball Western aesthetic had nothing “hick” about it. With metallic finishes, cornflower blues, and Indian motifs, Thakoon Panichgul has created a stylist‘s multi-tiered dream. After his Fall/Winter 2011 collection mixed Versailles rococo with Kenya’s Masai tribe, the Thai designer seems to have found his niche in cross-cultural expression. The best thing about this creative continuity is that he has pulled off something wild without forgetting the “special little dresses” that brought his talent to light. It was a fabulously fearless and engaging showing. View Post