Excuse me while I pour a glass of Veuve Clicquot and cheers it with my next glass, but I feel like waxing lyrical about lingerie. It seems that while I have treated most after-effects of 50 Shades of Grey like a bullett to the head (because ‘Shades’ is to literature what Pop Tarts are to gourmet food), the book has done great things for the lingerie industry.
Earlier this week I previewed the Spring/Summer 2013 collections from five luxury independent lingerie brands (Playful Promises, Maison Close, What Katie Did, Kiss me Deadly and Paolita) and fell in lust with the variety of styles and creativity they are able to retail in comparison to previous years. Maison Close – who’s most risque and expensive collection, Belle de Nuit, happens to be their best seller – have become a real champion for body suits and underwear as fashion pieces of their own while Playful Promises have built a flirty and extensive collection of beautiful pieces that extend all the way into womenswear. While What Katie Did are the one-stop-shop for corsets, Kiss me Deadly have the vintage thing down to an art, and Paolita know swimwear like the back of their hand, each brand has something for everyone.
I can’t wait to see how the industry continues to develop.
As you may have seen from my incessant tweeting, I recently returned from one of the hautest trade shows this side of the Atlantic: Bread and Butter Berlin.
I have been to a few trade shows before, but this one trumped the others on size alone. Bread and Butter – I have to Google why it’s called that – takes over Berlin’s Airport Tempelhof. From baggage carousels to passport control to the runways themselves, international brands set up stalls to impress womenswear and menswear buyers from around the world. And impress they did. I can only imagine the orders that these brands manage to win in just a few days. (Millions? Yes, millions.)
As well as hanging out at Havaianas‘ amazing beach stall (the purpose of my trip – but more on that later!), I browsed hundreds of Spring/Summer 2013 delights. Some of my favourite set ups included George, Gina & Lucy’s pills (candy)/neon signs (below)/lip tattoos, Karl Lagerfeld’s “Lagerfeld” collection (come on, it’s Uncle Karl), Desigual’s printed skirts (and – ahem – Veuve Clicquot cocktails), Black Widow’s jackets (I could wear everything – impeccable), Supertrash (you could build a full wardrobe from their collection), Mavi’s denim kitchen (where they were hand-dying), horse dressage (I kid you not) at Polo Team, and more.
There was a LOT to be seen and I had the most wonderful time.
About half my designs are controlled fantasy, 15 percent are total madness, and the rest are bread-and-butter designs.
– Manolo Blahnik