August 21, 2010

Dresses Cheaper than Coffee

H and M Cheap Dress

This dress is $4.95. No joke. Jennifer Uglialoro, H&M’s PR Director, said, “This season, we bumped up the fashion and lowered the prices even more. It’s the same business concept we’ve had for over 60 years, but this season we’re focused even more on a lower price. We’re very cost-conscious; for fall you’ll be seeing trench coats for $20.

How is this possible you ask? “We have over 2,000 stores in 37 countries,” Uglialoro said. “This provides high volume and there is no middleman. We have our own team of over 100 in-house designers and we do all our own production.”

This kind of discount makes me feel guilty. But I’ll skip a chai for it.

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