August 12, 2010

K-Mart is Super Couture

K-Mart FashionUS not-so-superstore K-mart is ready to break out of its truly unfashionable roots and present us with K-mart Design. The new Fall 2010 addition to the mass market is one full of military jackets, faux fur, and even some distressed jeans. The ad campaign lost itself and ended up in Vogue’s September issue.

10 cents says the model developed a rash? Not sold on this one.

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