Disclaimer: my hair never looks this good. Honestly. The second I feel I have completed my heat torture and achieved a mane worthy of a ‘smooth and sleek‘ caption, the natural frizztastic tendencies take over. The craziest thing about the photo above? That hairstyle looked that good for a total of three unwashed days, all thanks to the GHD Air Boutique.
To celebrate the launch of their ghd air™ hairdryer, GHD have launched a travelling boutique-cum-caravan offering ‘the best blow-dry of your life’, for free! The Boutique embarked on its UK tour this weekend, naturally, in London. Taking up part of Covent Garden’s East Piazza, GHD employed some of their best stylists and product educators to work their magic on the locks of London and beyond.
As blow-dries go it is hard to expect anything groundbreaking, but I am completely sold on the ghd air. Not only did my style last for days, but I left with hair that was remarkably shinier and bouncier than I have seen it in weeks. No magic potions or lotions here, just a heat protectant and a professional product. Who knew a ‘good hair day’ could be that simple?
The Boutique is headed for Glasgow, Leeds, and Preston next, but you can tweet “[your city] #ghdmycity” if you want yours to be the next city on the list!