Launching People


Well hello, opportunity of a lifetime.

Though the video above does an excellent job of laying out the ‘Launching People‘ law all on its own, I can’t help but share my excitement with you all. I truly believe if anyone has the chance to get somewhere with this collaboration, it is the music-loving and Elba-worshipping visual foodie readers of this very blog.

As you’ve just seen, Samsung have joined forces with four game-changers of their respective fields to launch and support new talent; we’re talking babe of all chefs and Sunday Times cook Gizzi Erskine, award-winning actor and producer Idris Elba, the inimitable Paloma Faith and uber fashion photographer Rankin

…at your service.

Until the 6th of March, the four mentors will be studying the project proposals submitted through www.launchingpeople.co.uk (enter! enter!), each in hopes of finding a project they will be able to support one-on-one from there on out. The Chosen Ones will then go onto develop their project with one of the judges, having the entire journey documented in a television series to air later this Spring.

In Gizzi’s words: “I want to see someone that has a serious passion for the industry – I want to understand their passion and be able to see and feel it. I want to show that you don’t have to be conventional to be successful. I’m looking for someone who’s happy to break the rules – and maybe teach me a thing or two along the way. The simple ideas can be the best. But a simple idea with a bit of glitter on it is far more exciting.”

If only Gizzi would accept an undying proclamation of love as a project. Sigh.