Pat McGrath

Make-up by Pat McGrath

Hold on to your Forever 21 hauls, Youtubers. Make-up tutorials just got serious.

While the phenomenon of beauty gurus and how-to tutorials have gained popularity mostly through the bedrooms of teenage girls, the popular and time-crunching hobby of females worldwide has just turned very professional.

CoverGirl Global Creative Design Director and the indubitabous Queen of Make-up, Pat McGrath, has decided to team up with the gorgeous Jessica Stam to shoot “major how-to videos” for CoverGirl. Yesterday, @COVERGIRL, @Jess_Stam, and @patmcgrathreal engaged in a Twitter love fest, also hinting that the collaboration will expand beyond how-to videos.

Smart move, CoverGirl.

Alistair Carr

Alistair Carr

Alistair Carr is taking the reigns as Pringle‘s new design director! The label just announced the hiring of the talented Balenciaga alum, which will undoubtedly lock in their recent industry appreciation. Carr has worked directly under Nicolas Ghesquiere, as well as designing for Chloe, Cacharel, and Marni.

On the other end of the spectrum, the 20-year-old megabrand Sigerson Morrison has just lost it’s founders: Kari Sigerson and Miranda Morrison. Reports say that the duo will be “pursuing other business opportunities”, likely due to a push into mass markets. C’est la vie.