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July 18, 2011

Watch Out, Beauty Gurus

Pat McGrath
Make-up by Pat McGrath

Hold on to your Forever 21 hauls, Youtubers. Make-up tutorials just got serious.

While the phenomenon of beauty gurus and how-to tutorials have gained popularity mostly through the bedrooms of teenage girls, the popular and time-crunching hobby of females worldwide has just turned very professional.

CoverGirl Global Creative Design Director and the indubitabous Queen of Make-up, Pat McGrath, has decided to team up with the gorgeous Jessica Stam to shoot “major how-to videos” for CoverGirl. Yesterday, @COVERGIRL, @Jess_Stam, and @patmcgrathreal engaged in a Twitter love fest, also hinting that the collaboration will expand beyond how-to videos.

Smart move, CoverGirl.

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