“It’s not about ideals or to show off a perfect body… we are doing this to show off the garments.”
– Hacan Andersson
Am I wrong to think this is better than photoshopping every image individually? This way, I feel the shopper would have a more ‘generic’ view of a garment, and appreciate that they are buying an item, as opposed to buying what a model looks like in an item.
But I may just come close! And so can you! Prabal has just been named chief deisgner for ICB, the Japanese bridge label that launched in 1995 and stopped being distributed in the US in 2002. Previous designers have included Michael Kors and Viktor & Rolf. With the brand relaunching in the States – with Europe to follow – late next year, Prabal could not be a better choice. Expect lower price points with all of the same appeal.