london fashion week vlog
For the first of many London Fashion Week posts and reviews, I wanted to throw together a mix of backstage and front of house footage from J JS Lee, Bora Aksu, Sibling, Holly Fulton, and more.

As LG‘s official London Fashion Week blogger, I was very kindly given backstage access along with time to hang out with the LG SteamTeam as they preened the designers’ immaculate collections to perfection (the perks of working with the Official Garment Care Supplier!).

Stay tuned for more sneak peaks (photos and insights and fashgasms, oh my!) as well as a preview of  the Ashley Williams for LG partnership.

Enjoy the video (below!)

Lauretta Roberts and Yasmin Sewell
A beautiful store in it’s own right, the Swarovski CRYSTALLIZED™ Concept Store and Café on Great Marlborough Street played host for last Thursday’s Fashion Business Club meeting. For anyone in the dark, the Fashion Business Club is a group of photographers, editors, stylists, designers, and board members on the fashion front. The stylemakers.

The focus of the meeting was the absolutely delightful Yasmin Sewell, the fashion forecaster and creative consultant that every young fashion fighter strives to follow in the footsteps of. Holding the discussion and questions we all wanted the answers to was FBC member Lauretta Roberts, the Digital Development Director of WGSN and Founder and Director of the Global Fashion Awards.

Members got to find out the highs and lows of her career thus far, from the inspiration behind her incredible store (Yasmin Cho), to it’s unfortunate demise (a combination of barely-there experience and financial backing). Though I had met Yasmin previously, she has a personality and business ethic that remains fresh and radiant. The meeting was wonderful.

Fast facts:

– Favourite high street? Zara, Cos and Whistles.
– Her success? Based on an ethos of ‘feeling‘.
– We share an extraordinary love for Acne.
– Super sound bite: “…interns come to me, and say, “I want your contacts”, some don’t come to me to learn, I am not about to hand over my entire career.”
– The next big thing? Thomas Tait and J. JS Lee (no joke, this is spot on).