Fashions Night Out

Guest post by Elle Delfine

Since I have been working roughly 18 hour days this week, Fashion’s Night Out London was a no-go! Thankfully, my stylish U.S. counterpart (and love of my life) Elle Delfine decided she’d check out the fashion happenings in Indiana to see how Fashion’s Night Out worked outside of the fashion capitals.

Enjoy!
Lela 

The highly anticipated Fashion’s Night Out kickoff of New York Fashion Week was an event celebrated worldwide. As anyone can imagine, I was ecstatic and had the date set in my planner for weeks. Living in Indiana has its fashion downs, but this event had created quite the buzz. The Fashion Mall at Keystone is literally the only Hoosier mall one would visit to find something “high fashion“. As soon as I arrived (just a few minutes early) at the Saks Fifth Avenue entrance, I could feel the hum of excitement. Saks Fifth Avenue was definitely the place to be Thursday night. They had a DJ set up and “Sakstinis” being served by an adorable bartender. I believe the “Sakstini” was a cosmopolitan mix.

Makeovers were being given to every woman in the room who wanted one (me included, thanks Kelly!). The photobooth was even set upstairs with funny hats, boas, and sunglasses as props. However, my favorite makeup spot was Sephora, which was doing mini makeovers. I was given a fabulous bold eye and of course had to purchase the shadows to copy the look at home.

Fashions Night Out

I walked the length of the mall to Nordstrom where the fashion shows were taking place to get a quick scope of the area. I gathered my “Swag Bag” full of coupons and goodies and surveyed the area. While it was extremely beautiful, I was not impressed. I had expected a lot more, however, I acknowledge that this event – for Midwest tastes – was not for the rich and fabulous. It was the for the average women with the thought in mind that those less fortunate would like to attend as well. The area also held an abundance of food sampling; delicious food from Maggiano’s Little Italy to Chik-fil-A.

Most of the stores inside the Fashion Mall were having amazing sales for Fashion’s Night Out. For example, Caché was giving 20% off regular priced merchandise of $100 or more, if one shopped at Nine West there was a 10% off of the entire purchase, and White House Black Market was giving 20% off the entire store.

Sephora set up a station for people to try their airbrush makeup (so awesome!), and MAC were doing free demonstrations. Also, there were plenty of giveaways.

Four different fashion shows took place that night: Fall Fashion Forecast, Red Carpet Ready, Jeans 4 EveryBODY, and Runway to Real Life. These fashion shows were not meant to show off the runway wear of the most fabulous and outrageous designers, but to show the women of Indiana how to dress “Indy Ready” but still keep their wardrobes looking current. The models appeared to be associates of particular stores, which was neat because it kept the shows very relatable.

Shelvin Mack was there signing autographs. For those who do not follow college basketball, Shelvin was a graduating senior of the Butler University Bulldogs who signed on with the Wizards.

I cannot wait until next year. After their first year, there will be better planning since there will now be expectations in place, and they can improve from the Fashion’s Night Out premiere “test run”. People will know what they want from it. Events such as these will surely help the retailers in not only the Fashion Mall, but any mall in Indy. That is what is most important.

And, also, people realizing they can love fashion without overspending their budget.

Fashions Night Out

Google Fashion Boutiques
Google is getting sartorial. From what I can tell from the limited press information, it sounds like Big Guys Online are taking a page out of ShopStyle and Polyvore’s book. The site will allow users to “create and share their own personalized shop by selecting style preferences and the looks, brands and items they love” (Polyvore), while linking out to a pre-existing e-tailer like Saks, ShopBop, or Yoox for purchase (ShopStyle).

Additionally, Google has tapped no shortage of bold-faced fashion names to create their own boutiques, including Sarah Jessica Parker (who is already on board), Oscar de la Renta, Tory Burch, Erin Fetherston, and Katie Holmes. The site at present has been dubbed Boutiques.com.

Crystal Renn and Jacquelyn Jablonski in YSL
Racked reported:

Saks Fifth Avenue is about to become the only major retailer in the city to carry plus-sized womenswear by names like Chanel and Dolce & Gabbana. Coming very soon to the department store’s super high-end third floor, fall and winter plus-sized pieces will be mixed right in with existing stock—most of which would formerly have only been available in sizes ranging to a 10. Stock will reach size 14 across the board, and in some cases—depending on the brand—will go up to a size 20.

And we’re not just talking about smart suits and evening gowns for the ladies-who-lunch set (though they’ll have plenty to peruse, with extended sizes from Akris, Armani, Carolina Herrera, Escada, Donna Karan, St. John, Oscar de la Renta, Max Mara, Valentino and Michael Kors). Saks will also be stocking plus-sized pieces by the aforementioned Chanel and Dolce & Gabbana, as well as from Yves Saint Laurent, Alexander McQueen, Fendi and Roberto Cavalli.

Fair warning, ladies: Don’t wait for markdowns if you have your heart set on something. As with many of the high-priced pieces in high-priced venues, we’re told only one of each size will be stocked for most pieces. And, if this New York roll-out is deemed successful, other Saks stores will be following suit.

Lela Notes: These are quoted in US sizes. The plus-size world is making some big (no pun intended…kind of) strides.