mastercard shopping event It seems that – with the countdown to Christmas officially in its stride – London is really begging for an excuse to add a little bit of fun to our (typically cold and wet) gift shopping experience. Thankfully, Covent Garden’s Seven Dials and St. Martin’s Courtyard have teamed up with MasterCard Priceless London to bring us a night of shopping, merriment, and Vintage Tricycles serving complimentary mulled wine (WOO!). On November 29th, you will be able to shop and be merry for less with over 120 stores participating in a 20% Off Christmas Shopping Night between 5 and 9pm.

The fun doesn’t end there, either!

Along with complimentary festive manicures provided by the infamous WAH Nails team 15 Shorts Gardens for the first 75 shoppers who spend over £50 during the Shopping Night, festivities include:
– £50 luxury goodie bag for the first 200 shoppers to spend £100 on their MasterCard in conjunction with their shopping ticket. Claim from 5.30pm onwards at 15 Shorts Gardens.
– Show your ticket and enjoy a complimentary Courvoisier cocktail in the St Martin’s Courtyard’s Pop-Up Bar.
– Christmas will come early for 150 shoppers who will be selected at random and presented with a Golden Ticket for a lucky dip for prizes worth up to £150.
– Look out for our Black Cab photo booth in which you can capture a fun snap of you and your shopping friends.
– Get a helping hand choosing your Christmas gifts with our inspiration window at 15 Shorts Garden. Shoppers will also have the chance to win the entire £1000 Christmas Gift Window on the Seven Dials’ Facebook page.
– A host of in-store activity including DJ The Dressing Parlour at Urban Outfitters, a Bombay Sapphire pop-up cocktail bar and tarot card reader at Diesel’s Flagship Store, Beauty Ambassador makeovers and a ‘gift’ balloon launch at Bare Escentuals, Kopapa’s Peter Gordon and head chef Selin serving warming snacks and Kopapa & Sipsmith’s Hot Gin Punch from their pop-up stall, DJ Sets from Breton and Kiwi and complimentary Asahi beer at TopMan General Store, free consultations and complimentary fringe trims from the hair-care experts at Sassoon Salon, plus savour hot pork belly sandwiches and mulled wine from the Jamie’s Italian stall in St Martin’s Courtyard.
Exclusive MasterCard deals available until the 31st of December.

For all the details, see SevenDials.co.uk!

Which events catch your eye?
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texture fashion
With Spring rearing its beautiful head, I am craving sheer everything right now. To start this look, we have the Eril Sheer Blouse With Exposed Back Detail; I love the fact that it has a quirky collar and a scooped hemline, as I don’t want this look to be too ‘lingerie’. Next, we have the pastel-packed Haniss chain print pencil skirt which ties straight into the collar of the blouse. By adding the Black Leather Tie Dye Shopper from Urban Outfitters, there are so many textures working in this look that no other accessories will be needed, and it matches both the chains and collar of Eril & Haniss.

Play around with the burnt pastel colours in the MAC Call Me Bubbles: Eye Shadow Quad and throw on some Bianta suede platform shoe bootsfor an East London vibe – and you’re good to go.

Christmas List

Christmas List

Every November since I was about seven years old, I have created an elaborate Christmas wish list. To be honest, it is probably one of my favourite ‘Christmas activities’, even if I don’t get a single item off of it!

What is on your list this year?

1. Mazal Diamond / Micro-Set Diamond Circle Ring in 18k Gold
2. Agent Provocateur / Classic Corset
3. M&Co / Tan leather jacket
4. LN-CC / Maison Martin Margiela 22 Ruched Trunk Boots
5. MyTights / The best tights in the world
6. Urban Outfitters / Fujifilm Instax Wide 210 Camera & Film Set
7. Urban Outfitters / Two-Shelf Jewellery Box
8. Urban Outfitters / Deer Collage Canvas
9. Liberty London / Taschen Fashion 2012 Desk Diary
10. Selfridges / Apple iPad 2 with Wi-Fi + 3G 32GB white
11. Selfridges / Clarisonic Mia Sonic Skin Cleansing System
12. Selfridges / Mulberry Taylor oversized satchel matte in Deer Brown (or a bright colour!)
13. Selfridges / Laqa & Co nail polish pen in Birthday Suit
14. A kickass lens that works with the Canon 550D and lets me take photos like this / Not pictured.
15. A donation to someone who really needs it / Not pictured.

Kardashian Lingerie

  • I’m not quite sure how this happened, but esteemed photographer Annie Leibovitz is now shooting Sears catalogs. Not just any Sears catalog, but a “Kardashian Kollection” catalog. For a woman who has taken some truly iconic photographs (Johnny Depp and Kate Moss on the bedsheets, anyone?), this is one of the worst Photoshop jobs I’ve ever seen. Though Khloe Kardashian is 8 inches taller than her 5ft 2inch-tall sisters, Kim and Kourtney, her proportions are almost identical in the image. Not only that, but Kim’s copied and pasted physique is in completely different lighting to the others. Fakery on this scale is only going to have a negative impact on sales; you just have no visual reference to what you’re really buying.
  • According to his lawyer, John Galliano won’t be in court when the verdict in his anti-semitic rant case is handed down on Thursday, September 8th.
  • “Move over brick and mortar expansion tactics, retailers are finally realizing that bottom line growth isn’t always going to come by swelling square footage. Zara and H&M are taking their fast fashion competition online, while Urban Outfitters is jumping into F-commerce (making their Facebook fan page shoppable).”
  • One of my favourite British footwear designers, Nicholas Kirkwood, is set to open a 1,500-square-foot store – his first in the U S of A – at 807 Washington Street in early 2012.
  • Dressing Room
    Most people – myself included – abhor trying clothes on. According to The Wall Street Journal, this saves us money; studies from retailt consultant Envision Retail have shown that stepping into the rooms makes someone fifty-seven percent more likely to purchase something. In response, stores have now switched gears towards making dressing rooms more appealing by:

    Giving the men/kids somewhere to wait

    So boyfriends, husbands, and kids don’t cause a distraction, Macy’s Inc. has been gradually updating its stores to add communal waiting spots with flat-screen TVs – tuned to either sports or cartoons – and upholstered seating.

    Expanding Dressing Rooms

    Anthropologie – a division of Urban Outfitters – makes sure each room can accommodate more than one person. “[Women] consider it a little bit of a party,” says Co-President Wendy B. McDevitt.

    Making Dressing Rooms a focal point

    Currently, stores have about 20% of square footage left for fitting rooms and storage after 80% is taken by displaying the merchandise. Stores are now being lobbied to dedicate more space to their fitting rooms, as it is where decisions are primarily made.

    Making Flattering Lighting a Priority

    New Ann Taylor fitting rooms have six sources of lighting and three types of bulbs, compared to one source and type of lighting in the old design. The mixture of ceramic metal halide, compact fluorescent and low-voltage bulbs is more flattering (no place to discover hidden lumps and bumps!)