UK Elle, UK Vogue and W seem to have a triplet thing going on for August.
It is quite a big deal for a designer to land a piece on the cover of any of these three mega-magazines, let alone all of them. The tangerine-coloured version of the Miu Miu dress is both worn by Eva Mendes (W) and Freja Beha Erichsen (Vogue). Lily Allen, however, wears a lilac lace version on the cover of Elle.
Someone at the PR offices of Miu Miu is getting a nice bonus this month.