W Magazine Fakes It

Steven Meisel Linda Evangelista
I am so, so impressed with the way W Magazine have been thinking outside of the box in regards to their content. In what is probably the most innovative use of a fashion spread I can recall from W, their November issue features nine ads scattered throughout the pages that are completely phony.

For example, in “Lavex-les bien” (above), Edward Enninful chose to style the iconic Linda Evangelista in a ‘classic’ shampoo ad. With each ‘ad’ lensed by Steven Meisel, the overwhelming cheese-factor of each photograph is pulled off beautifully and expertly.

Steven Meisel Tantrum
Tantrum Intimates with Karen Elson (with the help of make-up artist Pat McGrath).

Steven Meisel Petra
Petra with Formula 1 heiress Petra Ecclestone (a ‘signature scent’).

Steven Meisel Vainglorious
Vainglorious with Karen Elson, Guinevere van Seenus, and Coco Rocha.

Steven Meisel Eden Wood
Pizzazz with Toddlers and TiarasEden Wood.

Steven Meisel Bruce Hockshmidt
Bruce Hockshmidt with Dennis Basso and Joan Rivers (inspired by Blackglama’s Legend campaign from the Sixties and Seventies).

Steven Meisel Visage
Visage with Anna Dello Russo, Marie-Amélie Sauvé, Brana Wolf, Carlyne Cerf de Dudzeele, Polly Mellen, and the magazine’s Style Editor at Large, Lori Goldstein!

Steven Meisel Joel Schumacher
Joel Schumacher, doing the eponymous thing in the vein of Halston.

Steven Meisel Carmen Carrera
La Femme – the best/last – featuring the gorgeous Carmen Carrera of Drag Race fame.