I am so, so impressed with the way W Magazine have been thinking outside of the box in regards to their content. In what is probably the most innovative use of a fashion spread I can recall from W, their November issue features nine ads scattered throughout the pages that are completely phony.
For example, in “Lavex-les bien” (above), Edward Enninful chose to style the iconic Linda Evangelista in a ‘classic’ shampoo ad. With each ‘ad’ lensed by Steven Meisel, the overwhelming cheese-factor of each photograph is pulled off beautifully and expertly.
Tantrum Intimates with Karen Elson (with the help of make-up artist Pat McGrath).
Pizzazz with Toddlers and Tiaras‘ Eden Wood.