River Island: Christmas in July 2012!

river island christmas fashion
If there was any sort of “excitement award” for retailer of the week, it would have to go to River Island. After announcing their upcoming collaboration with Rihanna on Monday, they followed up with an absolutely stunning preview of their Winter 2012 collection (also known as Christmas in July)!

Using their showroom space to assemble an impeccably-dressed mannequin army, stylists and press were invited to indulge in gold-covered macarons, cocktails in teacups or jam jars, and peruse (frankly, the best of) the British high street.

As always, River Island paid attention to detail and showed their chops in the accessories department. Body chains dominated the collection as well as heavy, luxe textures. Working primarily in greys, golds, and silvers, these are the types of pieces you would expect to see dancing around February’s Fashion Week tents.
river island christmas fashion
river island christmas fashion macarons

river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
river island christmas fashion
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