Well hello, friend! Been quite a while. I know, I know – that’s an understatement – but I had the most all-consuming craving to blog this morning.

I could say it came out of nowhere, but I won’t pretend. After more than a year of silence, you deserve more.

So, here I am today: former full-time blogger and so-called ‘influencer’, tip-toeing back to write for the lolz – something I haven’t done since my work at The Telegraph and Forbes filled my schedule…and quite some time beforehand.

You see, around two or three years ago, I reached breaking point. I was tired of traveling with peers who cared more about sharing holiday selfies than being present in (and for) the places they were paid to visit (or people they met). Tired of seeing industries thrive by fostering fakery. Tired of the commercialization of life. My life.

When I started this blog (a whole decade ago), all I wanted to do was write. I got extremely and abnormally lucky along the way, eventually earning enough to make a living through it, but that core impulse never changed. Even if I did.

When I decided to take a break and get my NCTJ, I wanted to leave it all behind. To swap a life telling personal stories for a life telling everyone else’s.

But I didn’t have to swap it, did I? Because life was still going to happen, whether I wrote about it or not.

Buying a house happened. Getting engaged happened. Becoming a runner happened.

Cancer happened. Coronavirus happened. George Floyd happened.

Life and death happened, but still, nothing. No diarizing, no creating, no inspiring. At least not for the hell of it.

That’s going to change today because I miss it, and I’ve missed it for quite some time.

I can’t promise much more than therapeutic ramblings today, considering we’re all locked down, but the simple notion that I’ve re-opened a space to share the best of food, travel, culture and life feels good enough for now.

Until next time,

xoxo, Lela

the apartment lfw
The Apartment – Fashion Week’s favourite blogger hub – was back and better than ever this season.

Stunning flowers from Interflora lined what could be the most impeccable apartment in London. With closets (and washing machines) packed full of garments from Next, Opening Ceremony, Russell & Bromley and many more, it also happened to be constantly filled with the best dressed ladies in London.

Though I had an unbelievably packed schedule, personal highlights included daily breakfast from Balthazar, beauty chat with the Birchbox team, a much-needed makeover from the guys at Sassoon and Laura Mercier, Ryan Gosling (obvs), and a quiet 10 minutes to recharge on the bed, flipping through fashion’s best coffee table books.

I truly feel like I’m leaving school for the Summer when Fashion Week ends. I am so proud of the work that Abi, The Apartment Team, and all my fellow bloggers have achieved. ‘Til next season…

xoxo

the apartment lfw
the apartment lfw
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samsung galaxy s4 zoom lfw
Brace yourself, superbabes. These photos were taken with a smartphone.

Knowing of my major obsession with my Galaxy S4, Samsung very kindly invited me to play with the brand spankin’ new Samsung Galaxy S4 Zoom over London Fashion Week.

Though it has a lot of the same features as my beloved S4 – Group Play, Sound & Shot, Drama Shot, etc – the Zoom has entered a league of its own. It has the most powerful zoom lens of any smartphone (we’re talking 10x optical zoom!), a 16 MP CMOS sensor, OIS and Xenon flash. It felt like carrying a spy-friendly mini SLR over Fashion Week and, as you can see from the photos I took at Holly Fulton (below), delivered insane results.

I may not end up with a SLR-broken back in my twenties, after all. The Samsung Galaxy S4 Zoom is, at the very least, a blogger’s best friend.

samsung galaxy s4 zoom lfw
samsung galaxy s4 zoom lfw
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