Every fashion week attendee has their favourite little spot of solace between shows and mine hasn’t changed since it launched. The AW14 ‘Apartment‘ – as always – was filled to the brim with amazing clothes, shoes, food, and general good times.
While Fossil had a branded room of their very own (and arm parties to die for), the closets were filled with samples from Next, Wolford, Wishbone, Superga, Russell and Bromley, and Sock Shop – leaving special days aside for an Apartment takeover of both Timberland and Forever 21, respectively.
Breakfasts and afternoon teas were provided by Aubaine, every room was scented with Penhaligons‘ dreamy fragrances, our rides were pimped out Hyundais, Beauty Drink kept us hydrated (and deliciously pretty!), and Oliver Bonas tricked out every empty corner with some of the most gorgeous homeware around.
My favourite part? Blow Ltd‘s beauty takeover. By appointment or walk-in, all Apartment bloggers could have their nails, hair, and make-up done by Blow’s glamour pros at any time of the day. Though I only managed to have the time to sit down on Day One, it took them less than 45 minutes to take me from ‘I just woke up’ to a Sixties bombshell. That is no easy feat.
Is it SS15 yet?